Great Business

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!

What is the true meaning of quality? How can you influence positive attitudes towards quality within the workplace? Leading Quality teaches you how to influence and align your company’s definition of quality, so that you can deliver the best possible experience to your clients. You will learn the techniques successful leaders use to make their strategic decisions and you will be given the tools to ensure that your team is in alignment to achieving common goals.

Most problems are fairly easy: they have a few likely potential root causes. The most important problems often have hundreds or thousands of potential root causes within very complex systems. Such problems are hard problems, and are highly resistant to guessing, brainstorming, or problem-solving methodologies that require conjuring a list of possible causes. Great problem-solvers are armed with a set of behaviors that allows them to avoid guessing.

Marcus Aurelius was a Roman Emperor, the last of the Five Good Emperors, and one of the most important Stoic philosophers, along with the slave Epictetus. Marcus Aurelius wrote the Meditations while in a military campaign; it was a series of notes written for no one but himself in his quest for self-improvement. Stoicism is the attitude allowing one to free oneself from the unnecessary suffering that arises from anxiety about events that are beyond our control; therefore, it can be of tremendous importance in one's life.

It is not native intelligence or natural talent that makes people excel, say Linda Kaplan Thaler and Robin Koval - it's old-fashioned sweat equity and hard work. And that claim is backed up by new research from MacArthur Fellowship Award winner and University of Pennsylvania psychologist Angela Duckworth, among others. Not everyone is blessed with exceptional intelligence, or wins the gene lottery. But the good news is that you can excel beyond your wildest dreams in your career and your personal life - success is within your grasp - through the right attitude and determination.

Are you a medical aesthetic business professional looking for a cash revenue stream? If so, this book is a must-listen. In this book, you will discover all the ins and outs of what it will take to open, manage, and ensure your medical spa's success.

Comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles leaders of industry across the world and throughout the ages - from the enterprising bankers of the medieval world and the merchants of empire, to the titans of industry and the geniuses of Silicon Valley. The towering personalities behind some of history's most recognizable brands and companies - their ruthlessness, tenacity, creativity, and sheer grit - are all brought to vivid life.

Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....

High performance has always required shrewd strategy and superb execution. But Rich Karlgaard - Forbes publisher, entrepreneur, investor, and board director - takes a surprising turn and argues that there is now a third element that's required for competitive advantage - your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.

For 20 years, Great Place to Work has published its gold-standard list of the 100 Best Companies to Work For, which appears first in Fortune magazine. But its latest research shows that what was good enough to be a “great” workplace 10 or 20 years ago is not good enough now. Even at the best workplaces, leaders can - and must - do better. The vital differentiator for companies now is their people - all their people.

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.

There are two paths you can take as a leader. You can lead for validation or you can lead for impact. One path leads to joy, satisfaction, and healthy relationships. The other path leads to regret, resentment, and ruined relationships. In Lead for Impact: Why Mindfulness, Empathy, and Psychological Safety Don’t Make Great Leaders, authors Chris McAlister and Bret Burchard redefine what it means to be a world-class leader and provide a formula to get there.

A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls. In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge.

Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Key takeaways and analysis of the original book help you quickly absorb the author's wisdom in a distilled and easy-to-digest format.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay. It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business.

Christmas Abbott knows the importance of a badass lifestyle - physically, mentally, and spiritually. The key is balance: using essential daily practices for the mind, body, and soul. The Badass Life is her monthlong program based on building positive daily habits, to help you achieve a higher quality of life and a heightened sense of self-worth.

Please note: This is a key takeaways and analysis of the book and not the original book. In Good to Great: Why Some Companies Make the Leap...and Others Don't, Jim Collins posits that most American entities (from the federal government and multinational corporations all the way down to individuals) are hindered by being good, and thus not rising to being great.