Great Business

Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

If you want to scale your business quickly and have fun doing it, don't copy the tired approaches of big companies. "Mind Your F**king Business" shows that thinking small to grow big works, and it can help you scale your company without the drama. Learn how to make the most of the resources you already have – your people – and invest your time and money where it matters.

Daniel Amen, MD, one of the world's foremost authorities on the brain, has news for you: your brain is involved in everything you do - learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Many want to achieve success in being a project manager, but not everyone is given a roadmap on how to get there. Think about it. You worked hard, got promoted into a project management position and then what? Having risen from the entry level, Joe Egan, shares over 45 years of his knowledge and experiences in, Construction Project Management: How the Great Ones Do It.

There has never been a craze like Beanie Babies. The $5 beanbag animals with names like Seaweed the Otter and Gigi the Poodle drove millions of Americans into a greed-fueled frenzy as they chased the rarest Beanie Babies, whose values escalated weekly in the late 1990s. A single Beanie Baby sold for $10,000, and on eBay the animals comprised 10 percent of all sales.

Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation". But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you.

The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc. offers an inspirational guide to leaders seeking joy in the challenge of leading others. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.

Great sexual confidence is one of your most powerful assets. Having it will make you feel secure, strong - and sexy. In this audiobook, by Debs de Vries, one of the U.K's top self-confidence teachers, you'll learn to express your needs and desires in ways that respect and protect you - and others. Debs will show you how to learn the vital skills of thoughtful inquiry so you avoid 'crash and burn' relationships - and you'll also get the low-down on how to nurture yourself to enjoy your unique sensuality.

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently. The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core.

It was the Golden Age of Travel, and everyone wanted in. As flying boomed in the 1960s, women from across the United States applied for jobs as stewardesses. They were drawn to the promise of glamorous jet-setting, the chance to see the world, and an alternative to traditional occupations like homemaking, nursing, and teaching.

Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We're Working Isn't Working offers a groundbreaking approach to reenergizing our lives so were both more satisfied and more productive, on the job and off.

Great organizations are created by great leaders - leaders who can unleash the highest and best contribution of their team toward their organizations' most critical strategic priorities. This is FranklinCovey's flagship leadership-development program. It takes a "mind-set, skill-set, tool-set" approach to developing leaders who can unleash the talent and capability of their team against the organization's highest priorities.

The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.

From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.