Great Marketing

Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

This book is a must listen for business owners, leadership teams and marketers who want to stop acting tactically and start making big strategic moves to create unfair advantages in their businesses. Marketing is one of the most misunderstood but crucial areas of business. Most of us are drowning in the ever-expanding lists of marketing tactics and do not understand that acting strategic is the solution to gain business breakthrough, simplification, efficiency and effectiveness.

Read the reviews. Read the table of contents. If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, how to create urgency: Reasons for your customers to purchase now, shorten your sales cycle, trial close, assumptive close, takeaway close, third-Party close, and more.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.