Health Business

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Usa los gestos a tu favor y conviértete en un líder carismático y exitoso.

From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet the why and how of this profoundly beneficial emotion is only just beginning to be scientifically examined. This inspiring book from thought leader Monica Parker explores the power of wonder to transform the way we learn, develop new ideas, drive social change, and ultimately become better humans.

In the 2011 best seller Thinking, Fast and Slow, Daniel Kahneman, an economist and psychologist, writes about the way humans make decisions and judgements in a complex world. In Thinking, Fast and Slow, Kahneman helpfully points out the errors in thinking that people commonly have and fall victim to. He frames them as a series of illusions in a well-organized, direct fashion. Through this work, he enables readers to better make decisions and resist any harmful proclivities they may have.

The transformative mind-model for performing under stress and making pressure your advantage. Used by the planet’s top performers. In Performance Under Pressure, forensic psychiatrist Dr Ceri Evans gives you the tools to take control of the moment. Beat doubt, worry, regret and burnout with simple mind techniques and discover the secret of how to be ‘comfortable being uncomfortable’. No one is immune to pressure. We all fall victim to its effects in the same ways. But pressure is misunderstood.

Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. From Breakthrough to Blockbuster focuses on both the companies themselves and the broader biotech ecosystem that supports them.

Combining six decades of clinical experience with cutting-edge research, two acclaimed leaders in the field of psychology have developed a revolutionary approach to happiness - one that's accessible and practical enough to apply at home, yet powerful enough to create a profoundly positive transformation in our lives.

If you truly want to start an esthetic injectable practice you need a blueprint - a proven plan that eliminates excuses and doubts. Honestly, what you really need is good advice from someone who’s done it before and succeeded. You’ll find that here. This straightforward and easy to implement guide delivers practical and affordable strategies to establish a thriving cosmetic injectable business within a medical or dental practice.

AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions.

Hace ya catorce años que Lise Bourbeau escribió su primera obra sobre las heridas del alma. Las 5 heridas que impiden ser uno mismo ha sido traducida a dieciséis idiomas, ha batido récords de ventas en varios países y, lo que es más importante, ha ayudado a millones de personas. Sin embargo, su autora, incansablemente comprometida con sus seguidores, nunca se dio por satisfecha y continuó observando el sufrimiento emocional desde su perspectiva amorosa y lúcida, para ajustar sus conclusiones y tratar de comunicarlas de manera más efectiva.

Kathryn Erskine won the National Book Award for her mesmerizing novel Mockingbird. In The Absolute Value of Mike, a young man grows up during an unlikely adventure. Despite his best efforts, Mike has a hard time communicating with his calculus-loving father - and having a math learning disability certainly doesn’t help. But when Mike is sent to Pennsylvania to work on an engineering project, the young man learns valuable lessons from the colorful characters he meets.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances.

Have you ever dreaded Sunday night, got a pit in your stomach on the way to work, or had your heartbeat speed up at the sound of your boss’s voice? If so, you may have had anxiety at work. In this empathetic and wise guide, executive coaches and gurus of gratitude Adrian Gostick and Chester Elton explore the causes of workplace stress and anxiety and the management practices that have proven successful in reducing tension and cultivating calm.

An expert in dignity studies, Donna Hicks contributes a specific, practical guide to achieving a culture of dignity. Most people know very little about dignity, and when leaders fail to respect the dignity of others, conflict and distrust ensue. She highlights three components of leading with dignity: what one must know in order to honor dignity and avoid violating it; what one must do to lead with dignity; and how one can create a culture of dignity in any organization.

Staying healthy at work has never been more top-of-mind than it is today. But staying healthy isn’t the same as staying well. Staying well at work isn’t just about the germs and toxins that impact how we feel physically or even make us sick; it’s also about the many aspects of the environment that affect our stress levels, mood, focus, and productivity. Whether you work in a traditional office or a corner of your bedroom, healthy workplaces need not be a luxury. Well at Work reveals how to design these spaces for wellbeing across the seven domains of integrative health.

Are you sick and tired of bad habits dictating your life? Have you tried endless other solutions but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to trauma/PTSD and discover something which works for you?...you can utilize principles of neuroplasticity to improve cognitive flexibility, eliminate depression, and so much more without experiencing any negative side effects and without spending a lot of money!

In The Myths of Happiness, Sonja Lyubomirsky isolates the major turning points of adult life, looking to both achievements (marriage, children, professional satisfaction, wealth) and failures (singlehood, divorce, financial ruin, illness) to reveal that our misconceptions about the impact of such events is perhaps the greatest threat to our long-term well-being.