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For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

In Stick Out Your Balance Sheet and Cough, Gary Patterson details for the first time the proven methods he has used to successfully treat companies of all sizes across a range of industries. Using the FiscalDoctor's best practices, the high-growth company you own, manage, or direct can avoid unnecessary increased expenses, revenue shortfalls, employee layoffs, missed bonuses or broken dreams. So open this book and say, "Profit".

Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now.

To be a true master at sales, you create a magnetic pull toward you and your offer. You learn to control your mind in such a way that you are able to quickly connect with, adapt to, and influence those you seek to do business with. In this book, you learn how to set up any sales relationship in such a way that you are not really selling. You are simply creating a buying opportunity that the prospect chooses to act on. It is their choice to buy because you have done everything they needed you to do to make the decision feel right, easy, and logical.  

Authors Vivek Ranadive and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.

Women have unique sources of stress in their lives - multiple-role conflicts, an inability to say "no" to colleagues or family members, perfectionism, the need to prove yourself, the need to "do it all". This program gives strategies to get through these stressful situations and more! In this informative and lively program, you'll learn how to handle pressure and crises without losing your cool; manage "self-induced" stress triggers; learn the five most common causes for stress in working women; self-treat and overcome the physical symptoms of stress; and much more.

Say "goodbye" to stress-induced headaches, wasted time, wasted energy, and unhappiness. Stress is not a necessary evil. It is not a badge of honor. It is not a way of life. In fact, it's probably leading you to your death, and making people around you miserable. Take control of the pressures at work and at home with actionable strategies and real-world solutions and unlock your potential with Stress-Less Leadership.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships. 

Since its original publication in 1998, Introduction to Executive Protection has been considered the bible of the executive security industry. Now in its fourth edition, this new volume, conceived and developed by Dale L. June, drawing from his experiences in the United States Secret Service, law enforcement, and the private sector, has been reworked and revised with new content, sections, and input with over 60 percent new material. this audiobook is a powerful learning tool, with the author now joined by Elijah Shaw, one of the foremost experts.

We often don't realize how much control we have over our thoughts, feelings, and actions. On some days, the most minor irritation can upset us, but, on others, we are in our best form and can rise to challenges with grace. These fluctuations depend on the neural networks firing in our brains, but we have the power to consciously break hardwired thought patterns. Author Due Quach developed an intimate understanding of the brain during her personal journey of healing from PTSD.

Mental health is on everyone’s minds these days. People are looking for a something to help but don’t know what to do. Pioneering a program to meet this need head on, the author found a way to reach students and give them the tools they need through a medium they already experience daily: music. This is a practical guide for using songwriting for personal fulfillment that backs up its assertions with research-based evidence from multiple fields of study: physics, psychology, anthropology, music therapy, evolutionary biology, and the wisdom of centuries of music makers.

Andreas Souvaliotis was raised at a time when being on the autism spectrum wasn't easily diagnosed or even discussed. Minds like his were simply considered odd. He also knew from an early age he was gay, and it terrified him as he was growing up with openly homophobic parents in one of Europe's least tolerant societies. Andreas' differences made him an outsider, right through to his mid-40s. And then suddenly, everything changed. Misfit is the extraordinary memoir of a man who realized there was strength in his strangeness, that it could be used as a force for good.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Plongez dans l'univers fascinant de la négociation professionnelle, en suivant Marwan Mery et Laurent Combalbert. Confrontés à des situations hors du commun - kidnapping, extorsion, grève de la faim, gourou manipulateur, ransomware, prise d'otages... -, ils livrent leurs secrets et expliquent comment faire la différence en situation désespérée. Pour chaque cas raconté, le lecteur apprendra trois à cinq techniques de négociation. Un ouvrage unique et captivant où le lecteur est projeté dans les rouages des négociations les plus difficiles au monde.

International speaker, business coach, serial entrepreneur, and cofounder of High Performance Salon Academy, Jason Everett has helped salon owners across the world rediscover their passions and reignite their salons’ success. If you are ready to finally become the salon owner you have always wanted to be, with a dream team of service providers and all the money you need, then make Profitable Salon Owner your new BFF.

It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.