Health Care Business

Health-care organizations cry out for a tool to decrease untoward events and bridge the communication gap between professional clinician teams and clients. Discover how to guide your team to creatively problem-solve, build emotional and social intelligence, increase workplace safety and employee retention, and guarantee client satisfaction with the results-don’t-lie Improv to Improve Healthcare system.

"[E]veryone's health—including that of the next generation—may depend more on the health of society and the healing of nations than on the conquest of disease." Norman Cousins' experience with a massive heart attack is used as a case study in how to mobilize inner resources to overcome fear and panic. He also he generalizes from his experience with life-threatening illness to examine the experience of life-threatened humanity.

Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models, and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences, and hospital marketing expertise and packaged it into this collection of educational essays.

As the owner of two health-care educational institutions, I often come in contact with anxiety-filled faces of individuals who really would like to become health-care professionals but do not know which careers to choose. I have seen many cases of individuals switching from one course to another and later settling for the third course where they think they have found their niche. In one case I had a student who wanted to draw blood but fainted during the introductory video on phlebotomy.

While there are a growing number of books based on the Toyota Production System, or lean, focused on healthcare, there are very few that detail the tools that make lean more than just a way of thinking and put the methodology into practice.

Ellie Francis delivers a powerful, uplifting, spunky mom-strength coaching book to get you going! (Re)focus on your mind-set, mental health, and self-care - while laughing through the realities of hardworking mom life. This book will encourage, uplift, and inspire all busy mothers who are truly “juggling it all” - and looking good doing it!

Forget your old ideas of what a career in health care looks like. As modern health-care professionals, we take control of our career road map, our income, and our quality of life. The overlap between our skill, passion, and dream working life is at the very essence of The Modern Healthcare Professional!

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

You might be interested in starting your own non-medical home care agency, but you’re overwhelmed with where you should begin. How do you begin the process of getting licensed? When should you start hiring? What else do you need to take care of before you can open? If you want to learn the ins and outs of getting this business started, and then be successful once you do open, then this audiobook is for you. Even if you don’t have experience working in this field, it doesn’t matter, you can do it!

Walk through this concisely written executive summary of how to manage the finances of your practice in just a few hours a month. Get up to speed on which financial reports to run, how to analyze them quickly, and how to be sure that your cash and other assets are safeguarded.

Are you overwhelmed by perfectionism, anxiety, or the pressure to control everything? Women Breaking Free is your guide to conquering these challenges and finding balance. Written by Eve Meadows, who has walked this path, this book offers practical strategies and compassionate advice to help you let go and achieve emotional well-being.

Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice.

I work four to six days a week, making $350 to $550 per 12-hour shift, but I realize that I often only have just enough to pay my bills, and I'm always looking forward to the next paycheck. I go in for extra shifts, but that doesn't seem to help. I never have time for myself or time to stay in the house I'm paying for. If this sounds like you, this book will help.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

It’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women - chemists, physiologists, medical and clinical researchers, engineers - who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind.

As residents, we understand the burnout epidemic is driven by the system - but the system won't change overnight. This book can help you reduce stress and improve your performance with practical solutions that won't take years to implement or permission to start. Using best practices and evidence-based research, this step-by-step guide outlines a series of practical solutions proven to decrease burnout for those with no time, no money, and no power.

I have wanted to write a book about the “business of medicine” for a long time now. “Why?”, you ask. The reason is because I have seen so many doctors give up, switch careers, or sell out to large conglomerates of health care employers because the physicians were not able to succeed on their own. This has been so hard for me to watch. Unfortunately, the business of medicine is not taught in, or part of, medical school curriculums.

In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share, but about improving lives and communities.

Journalist Sarah Dingle was 27 when she learned that her identity was a lie. Over dinner one night, her mother casually mentioned Sarah had been conceived using a sperm donor. The man who’d raised her wasn’t her father; in fact, she had no idea who her father was. Or who she really was. As the shock receded, Sarah began to investigate her own existence. Thus began a 10-year journey - digging through hospital files, chasing leads and taking a DNA test - that finally led to her biological origins.