Health Economics

Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

In a society marked by extreme inequality of income and opportunity, why should economists care about how people feel? The truth is that feelings of well-being are critical metrics that predict future life outcomes. In this timely and innovative account, economist Carol Graham argues for the importance of hope—little studied in economics at present—as an independent dimension of well-being.

Men’s health is often a topic that is overlooked, under-researched, and misconstrued. By society’s standards, men are taught to “suck it up” and move on, often never speaking about their physical or mental health concerns. Health and Economics for Men serves a comprehensive guide to teach and encourage men to get real about their health, covering topics like diet, sleep, and mental and spiritual healing.

Are you sitting at home dreaming of a better future? Of course, everyone does that, but most don’t bother to get off their sofa and take action. But you’re different, right? You want to live an extraordinary life and be financially secure. You’ve come to the right place! A Teenager’s Guide on How to Get Rich is your one-stop guide to precisely what it says on the tin: learning how to line your bank account with cash and be comfortable for the rest of your days. After all, anyone can become rich.

Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion - from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices.

Antibiotics are powerful drugs that can prevent and treat infections, but they are becoming less effective as a result of drug resistance. Resistance develops because the bacteria that antibiotics target can evolve ways to defend themselves against these drugs. When antibiotics fail, there is very little else to prevent an infection from spreading. Unnecessary use of antibiotics in both humans and animals accelerates the evolution of drug-resistant bacteria, with potentially catastrophic personal and global consequences.

We may not often think of our clothes as having a function beyond covering our naked bodies and keeping us a little safer from the elements. But to discount the enormous influence of clothing on anything from economic cycles to the future of water scarcity is to ignore the greater meaning of the garments we put on our backs. Disrobed vividly considers the role that clothing plays in everything from natural disasters to climate change to terrorism to geopolitics to agribusiness.

We are living in a golden age of biomedical innovation, yet entrepreneurs still struggle with the so-called Valley of Death when seeking funding for their biotech start-ups. In Healthcare Finance, Andrew Lo and Shomesh Chaudhuri show that there are better ways to finance breakthrough therapies, and they provide the essential financial tools and concepts for creating the next generation of healthcare technologies.

In The Progress Paradox, Gregg Easterbrook draws upon three decades of wide-ranging research and thinking to make the persuasive assertion that almost all aspects of Western life have vastly improved in the past century; and yet today, most men and women feel less happy than in previous generations. Why this is so and what we should do about it is the subject of this book.

How do you create a budget? Clean a bathroom? Make a doctor’s appointment? If you're feeling a little overwhelmed by the responsibilities of growing up, you’re not alone—and Life Skills Book for Teens is here to help! It includes straightforward advice for handling your money, health, home, relationships, and more so you can take on adulthood with confidence.

In Curable journalist and health care advocate Travis Christofferson looks at medicine through a magnifying glass and asks an important question: What if the roots of the current US health care crisis are psychological and systemic, perpetuated not just by corporate influence and the powers that be, but by you and me? Curable outlines the future of medicine, detailing brilliant examples of new health care systems that prove we can do better. It turns out we have more control over our health (and happiness) than we think.

Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, and more to offer an illuminating account of an important yet oddly neglected subject.

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección».

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

For more than 25 years, Charles Schwab has been passionate about demystifying investing. In a user-friendly style, You're Fifty - Now What? offers a mix of clear and workable advice about how to accumulate and grow your money.

This book looks at the rich diversity of shopping experiences around the world. It introduces children to similarities found when shopping in different cultures, and honors differences.

Let's face it, we all need money in order to live. How we earn it is up to us. Whether you want to work for someone else or start your own business, this book will help you learn how to land that first job, figure out your paycheck, and negotiate a raise.

In the 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public.