Health Economics

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In 1920, at the end of the last major pandemic, global life expectancy was just over 40 years. Today, in many parts of the world, human beings can expect to live more than 80 years. As a species, we have doubled our life expectancy in just one century. There are few measures of human progress more astonishing than this increased longevity.

How do you create a budget? Clean a bathroom? Make a doctor’s appointment? If you're feeling a little overwhelmed by the responsibilities of growing up, you’re not alone—and Life Skills Book for Teens is here to help! It includes straightforward advice for handling your money, health, home, relationships, and more so you can take on adulthood with confidence.

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

We may be living longer, but people are more socially isolated than ever before. As a result, we are hindered both mentally and physically, and many of us are looking for something concrete we can do to address problems like poverty, racism, and climate change. What if solutions could be found on your very doorstep or just two door knocks away? Cormac Russell and John McKnight offer a wealth of illustrative examples from around the world that will inspire you to explore your own community and discover its hidden treasures.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Inequality in America manifests in many ways, but perhaps nowhere more than in how we eat. From her years of field research, sociologist and ethnographer Priya Fielding-Singh brings us into the kitchens of dozens of families from varied educational, economic, and ethnoracial backgrounds to explore how - and why - we eat the way we do. We get to know four families intimately: the Bakers, a Black family living below the federal poverty line; the Williamses, a working-class white family just above it; the Ortegas, a middle-class Latinx family; and the Cains, an affluent white family.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Loneliness has become the defining condition of the 21st century. It is damaging our health, our wealth, and our happiness and even threatening our democracy. Never has it been more pervasive or more widespread, but never has there been more that we can do about it.

Dr. Arline T. Geronimus coined the term “weathering” to describe the effects of systemic oppression—including racism and classism—on the body. In Weathering, based on more than 30 years of research, she argues that health and aging have more to do with how society treats us than how well we take care of ourselves. She explains what happens to human bodies as they attempt to withstand and overcome the challenges and insults that society leverages at them, and details how this process ravages their health. And she proposes solutions.

A groundbreaking investigation of how inequality infects our minds and gets under our skin.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

Men’s health is often a topic that is overlooked, under-researched, and misconstrued. By society’s standards, men are taught to “suck it up” and move on, often never speaking about their physical or mental health concerns. Health and Economics for Men serves a comprehensive guide to teach and encourage men to get real about their health, covering topics like diet, sleep, and mental and spiritual healing.

In this illustrated, deeply unserious guide to money, Berna Anat—aka the Financial Hype Woman—freaks out her immigrant parents by doing the unthinkable: Talking about money. Loudly. Because we’re done staying silent, anxious, and ashamed about our money. It's time to join the party and finally learn about all the financial stuff that always felt too confusing.

In the 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public.

Kathryn Erskine won the National Book Award for her mesmerizing novel Mockingbird. In The Absolute Value of Mike, a young man grows up during an unlikely adventure. Despite his best efforts, Mike has a hard time communicating with his calculus-loving father - and having a math learning disability certainly doesn’t help. But when Mike is sent to Pennsylvania to work on an engineering project, the young man learns valuable lessons from the colorful characters he meets.