Holistic Marketing

What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

If you are a therapist, healer or holistic practitioner of some sort, you will know how hard it can be to get clients because: 1. It's hard to succinctly explain what you do; 2. What you provide is not something physical which can be picked up, held or 'tried on' beforehand; 3. Your skills can help so many people with so many limiting issues and problems making it hard to know how to get your message out there; 4. As more people become interested in alternative therapy, it's getting harder to standout.