Human Behavior

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.

This is a simplification of topics and subtopics under organizational effectiveness into everyday, current, and easy-to-understand language. Notwithstanding, you will find topics like organization culture, employee engagement, team dynamics, organizational structure, change management, and even the concept of organizational effectiveness easier to comprehend as you work or go about your usual activities. You will also understand why organizational effectiveness is one of the duties of human resource professionals.

Find out how to read and analyze people like the pros! Have you ever wanted to be able to deduce and read people like Sherlock Holmes and other great detectives? Maybe you want to be a detective in the future, or maybe you're just simply looking for a new skill. Either way this book will teach you the basics in reading and analyzing people. Get ahead by taking the proven techniques you learn in this book and applying them in your life.

People:10 Ways to Influence Them provides strategies, approaches, and examples about how to influence people effectively. The core foundation is about respecting and understanding them, not you, and learning strategies about how to focus upon their needs and therefore make them receptive to your thoughts because you are trying to get in alignment with theirs. A classic win/win approach that works.

Ignite your employees and infuse a real connection within your teams! Forge new partnerships utilizing field-tested ceremonies that promote human connection! Dare to set an intention which will transform your workplace! Connection within a team doesn’t happen by accident; it happens with intention. With actionable skill building activities which elevate emotional and spiritual intelligence (EQ and SQ), Amy Lynn Durham gives you step-by-step tools to help improve employee morale—and profitability.