Human Computer Interaction

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Think creatively like a human. Analyze and solve problems efficiently like a computer. Our everyday lives are filled with inefficient and ineffective decisions and solutions. Being overwhelmed by the magnitude of our problems makes it hard to think clearly. We procrastinate and overthink. Our thoughts are tainted with biases. If only there was a way to simplify our decision-making and problem-solving process and get satisfying, consistent results! The good news is, there is! Apply computer algorithms to your everyday problems.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

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Robotics at its best! Discover A book that tells you what you should do and how! Instead of jumping right into the instructions, this book will provide you first with all the necessary concepts that you need to learn in order to make the learning process a whole lot easier. This way, you're sure not to get lost in confusion once you get to the more complex lessons provided in the latter chapters. Examples are provided for a more knowledgeable approach on your learning.

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Google Archipelago: The Digital Gulag and the Simulation of Freedom explores the reach, penetration, power, and impact of Big Digital or the mega-information managers, social media platforms, Artificial Intelligence developers, providers of other web applications and functionalities, and the architects and proponents of the promised Internet of Things.

Ever feel like you don’t even own the hardware and software you paid dearly for? Ever get the impression that you have to ask for permission before installing or changing a program on your device? Ever feel like Facebook and Instagram are listening to your conversations to show you relevant ads? You’re not alone. Half-baked products and services that chip away at your sense of ownership, independence and privacy are a part of a global wave of corporate indifference that micromanages and spies on honest, uniformed customers.

Once relegated to the fringes of society, transhumanism (the use of technology to enhance human intellectual and physical capability) is now poised to enter our cultural mainstream. It has found adherents in Silicon Valley billionaires Ray Kurzweil and Peter Diamandis. Google has entered the picture, establishing a bio-tech subsidiary aimed at solving the problem of aging. In To Be a Machine, journalist Mark O'Connell takes a headlong dive into this burgeoning movement.

If you feel like you're losing your teen to technology, you're not alone. Screen time is rapidly replacing family time, and for teens especially, it is hardwiring the way they connect with their world. In Screens and Teens, Dr. Kathy helps you make sense of all this and empowers you to respond.

La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes. Hoy la digitalización también afecta a la esfera política y provoca graves trastornos en el proceso democrático. Las campañas electorales son guerras de información que se libran con todos los medios técnicos y psicológicos imaginables.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and our socio-economic world order, also have the potential to transform our health and well-being, alleviate poverty and suffering, and reveal the mysteries of intelligence and consciousness. International human rights attorney Flynn Coleman deftly argues that it is critical we instill values, ethics, and morals into our robots, algorithms, and other forms of AI.

Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.