Human Social Evolution Anthropology

In this paradigm-shattering book, biologist Mark W. Moffett draws on findings in psychology, sociology, and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail. Surpassing Guns, Germs, and Steel and Sapiens, The Human Swarm reveals how mankind created sprawling civilizations of unrivaled complexity - and what it will take to sustain them.

The association between our ancestors and fire, somewhere around six to four million years ago, had a tremendous impact on human evolution, transforming our earliest human ancestor, a being communicating without speech but with insight, reason, manual dexterity, highly developed social organization, and the capability of experimenting with this new technology. As it first associated with and then began to tame fire, this extraordinary being began to distance itself from its primate relatives.

Pets have never been more popular. Over half of American households share their home with either a cat or a dog, and many contain both. This is a huge change from only a century ago, when the majority of domestic cats and dogs were working animals, keeping rodents at bay, guarding property, herding sheep. Nowadays, most are valued solely for the companionship they provide. As mankind becomes progressively more urban and detached from nature, we seem to be clinging to the animals that served us well in the past.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.