Human Social Evolution Anthropology

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

When did the human species turn against the planet that we depend on for survival? Human industry and consumption of resources have altered the climate, polluted the water and soil, destroyed ecosystems, and rendered many species extinct, vastly increasing the likelihood of an ecological catastrophe. How did humankind come to rule nature to such an extent? To regard the planet's resources and creatures as ours for the taking? To find ourselves on a seemingly relentless path toward ecocide?