Identity Economics

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

“Identity politics” is everywhere, polarizing discourse from the campaign trail to the classroom. But the “identity politics” so compulsively referenced bears little resemblance to the concept as first introduced by the radical Black feminist Combahee River Collective. While the Collective articulated a political viewpoint grounded in their own position as Black lesbians with the explicit aim of building solidarity across lines of difference, “identity politics” is now frequently weaponized as a means of closing ranks around ever-narrower conceptions of group interests.

The prompt seemed simple: Race. Your Story. Six Words. Please Send. The answers, though, have been challenging and complicated. In the twelve years since award-winning journalist Michele Norris first posed that question, over half a million people have submitted their stories to The Race Card Project inbox. The stories are shocking in their depth and candor, spanning the full spectrum of race, ethnicity, identity, and class. Even at just six words, the micro-essays can pack quite a punch, revealing, fear, pain, triumph, and sometimes humor.

The self-help industry is a fraud. You are not exceptional. You can’t have it all. The money won’t follow just because you do what you love. Anyone who tells you something different is lying. Sam LaCrosse’s approach to living a rich and fulfilling life doesn't involve cookie-cutter slogans or self-esteem dogma. The path to a good life lies in discovering and honoring your own core values.

How do I make it big on social media? What is my story - and who is my audience? What content should I post to achieve #success? How do I go viral...or how long will it take me to get noticed? Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand - your own! - on the Internet.

In Privilege Lost, Jessi Streib traces the lives of over 100 youth born into the upper-middle-class. Following them for over 10 years as they transition from teens to young adults, Streib examines who falls from the upper-middle-class, how, and why don't they see it coming. In doing so, she reveals the patterned ways that individuals' resources and identities push them onto mobility paths - and the complicated choices youth make between staying true to themselves and staying in their class position.