Innovation Process

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

The idea of voting is simple, but the administration of elections in ways that ensure access and integrity is complex. In How We Vote, Kathleen Hale and Mitchell Brown explore how election officials work, how ballots are cast and counted, and how jurisdictions try to innovate while also protecting the security of the voting process.

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.