International Business

This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand. An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve.

China GDP has grown from $300 per capita to more than $10,000 in the past thirty years and lifted more people into the middle class than in any other country at any other point in human history. It is important for investors, US companies and anyone interested in the global economy to understand China. Author Jonathan A. Krane provides an inside look at China's transformation into a global superpower and explains why the relationship between the US and China is the most critical economic relationship in the world today.

Are you searching for an audiobook that looks beyond the inspirational? Learn how to gain new insights for aligning personal evolution with professional development. When busy people are overlighted by spiritual purpose, they naturally manifest the heroism needed to uplift our imperiled world. Spirituality for Busy People shines light upon how our daily busyness can be effectively fused with our eternal livingness, to the benefit of individuals, groups to which we belong, and even to planetary life as a whole.

A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is an indispensable guide for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

Elmira Bayrasli's colorful narrative brings listeners inside the world of high-growth entrepreneurs as they overcome vexing obstacles to build businesses that create jobs and economic growth and - perhaps most important - shift mindsets. Here are the people who personify the transformative force of entrepreneurship from parts of the world that will be the source of the overwhelming amount of economic growth over the next 25 years.

International author, coach, and consultant Bill Poole is concerned...concerned about the anger, apathy, and polarization that plague our communities, workplaces, and the world. It's become a world where respect gets no respect, and disrespect gets applauded and rewarded. This practical book is for the wise, capable leaders in our communities and organizations who are beyond frustrated with the unhealthy cultures and systems they can’t seem to change. If you are one of those leaders, consider this book your roadmap for transformational change.

Over the last few years, the demand for online teachers has been steadily growing. But now it’s exploded. The problem is, there are not enough teachers out there. If you’re thinking of starting your own online teaching business, there has never been a better time to do so. All you need is the right mindset, tools, and knowledge to help you reach thousands of students worldwide while earning a lucrative income.

Hired by ForbesTraveler.com to review some of the most luxurious accommodations on Earth, and then inspired by a chance encounter in Dubai with the impoverished workers whose backbreaking jobs create such opulence, Bob Harris had an epiphany: He would turn his own good fortune into an effort to make lives like theirs better.

In Ringside Stories, real estate guru Dick Corbett reveals the secrets to his success in business and in life, tracking the rough-and-ready life of a man who won't accept failure as an outcome. Setbacks large and small are taken as lessons for the future, and one small success leads to another, larger one until the dream achieved is grander than any restless youth could have imagined.

Making Futures brings together 18 young entrepreneurs from 14 countries doing incredible work across the continent. Their stories are both inspirational and aspirational, providing a template for listeners who might be interested in embarking on their own entrepreneurial journey, and allowing others to see the incredible energy and work that is happening across the continent.

Arianna Huffington is one of the world's most prominent business leaders in media. As cofounder and editor-in-chief of the Huffington Post, she built the first internet newspaper, which eclipsed the traffic of the New York Times and won the Pulitzer Prize. This concise but richly detailed biography provides an overview of Huffington's life and career, chronicling her journey from Athens to London, New York, Washington and California, across seven decades.

We live in extraordinary times. There is no place for ordinary agencies. Whether you've recently started a digital marketing agency, or you've been in the industry for many years, it's time to rethink what you're doing.

In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships. Using the new method of cultural analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects, and alliances.

In Blind Spots, you will discover how false assumptions, emotional detachment, outdated core beliefs, and unconscious habits can conspire against you, block your progress as well as your performance. This book isn’t just theory, it includes real-life examples and offers practical solutions for dealing with them in ways that benefit you, your teams, and your organization.

Discover the best version of yourself and how to manifest that same improvement in all aspects of your life. You are worth the 365-day investment and deserve the powerful results that will follow! This is one year of positive thinking for you. Don’t miss the amazing results you can get from this positive mindset audiobook. Self-care is for everyone, including you.

Money Locates You is a revelation to those who have been working very hard for years without any significant increase in wealth. It is a guidebook to creating true riches in your life. It is a brilliant and practical exposé put in straightforward terms with thought-provoking exercises, practical tools, and resources to remain vibrationally aligned with the Source of All. Its unconventional approach will teach you how to create financial prosperity, greater abundance, joy, and fulfillment in every area of your life.

Die Digitalisierung war erst der Anfang. Jetzt startet die größte Revolution der Menschheitsgeschichte. Flugtaxis, autonome Fahrzeuge, 3D-gedruckte Häuser, Fleisch aus dem Labor - was nach Science-Fiction klingt, ist bereits Realität. Wir stehen an der Schwelle eines neuen Zeitalters: Auf der Basis der Digitalisierung werden Technologien wie künstliche Intelligenz, 3D-Druck, 5G, Quantencomputer und synthetische Biologie unsere Welt tiefgreifend verändern.

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations.