International Business

We live in extraordinary times. There is no place for ordinary agencies. Whether you've recently started a digital marketing agency, or you've been in the industry for many years, it's time to rethink what you're doing.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Listen to the voices of a selected group of Latin American leaders share how they emerged and grew. Learn from their stories. Living in Latin America as a foreigner means you have experienced awkward moments and bewildering misunderstandings. All leaders are influenced by their culture.

Money Locates You is a revelation to those who have been working very hard for years without any significant increase in wealth. It is a guidebook to creating true riches in your life. It is a brilliant and practical exposé put in straightforward terms with thought-provoking exercises, practical tools, and resources to remain vibrationally aligned with the Source of All. Its unconventional approach will teach you how to create financial prosperity, greater abundance, joy, and fulfillment in every area of your life.

Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Con espíritu de emprendedor insaciable, Daniel Chavez Saul te comparte de primera mano estrategias altamente efectivas para ayudarte a construir tu propio estilo de vida ideal. Existen modelos de negocio, estrategias y tácticas que muy pocos conocen, y que los billonarios del mundo utilizan todos los días para generar resultados extraordinarios. Daniel pone este valioso conocimiento a tu alcance en VIVRI® Maker.

Empower Your Sales contains specific instructions on how you can use your faculties to attract to yourself all of the positive business opportunities and of course Sales, no matter what type of business you’re in. When followed, this great psychological discovery will also help you improve every area of your life because when you are happy in other areas all good flows including money through successful sales beyond your wildest dreams!

Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders.

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.

In more than 40 years of working as an international salesman, John Lynch has lived and worked on every continent except Antarctica. He has distilled the lessons learned during that time into this audiobook. This book is not a motivational sales book but a practical handbook telling the would-be export salesperson what we do, how we do it, why we do it that way, and what goes wrong when we don't.

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model....

Os impérios sobem, descem e caem. A história tem testemunhado este ciclo com os romanos, os otomanos e os britânicos. Todos caíram, e se não tivermos cuidado, os EUA serão os próximos. Muitas das empresas de hoje são um bando de sapos da engenharia financeira extrema viciados em dívidas se debatendo em óleo de cobra tépido. Infelizmente, muitos encontrarão sua morte nas garras dos abutres da Propriedade Intelectual.

Business leaders are constantly faced with the dilemma of how to embrace the work they love while keeping it from eclipsing the other parts of their lives. It is easy to get sucked into feeding work's endless hunger. Work is infinite. Work is unforgiving. It is also exciting and joyful. And that's what makes it so seductive. The challenge is to give ourselves fully to our work, which is necessary for success, without getting drained by work's immense neediness.

What do you need to know in order to successfully teach in an American-style university? Written by a widely recognized expert in university teaching, this book covers the essential teaching skills of active learning and the teaching philosophies of intellectual engagement now expected of professors in American and American-style universities.

As a consultant, you have embraced a noble profession - one that is challenging in its variety and gratifying as you see your expertise change the lives of your grateful clients. Perhaps more than any other line of work, consulting reveals precisely who you are. What skills, expertise, and problem-solving abilities are you bringing to the table? The challenge is to be exceptional.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.