International Business

This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

Former hostage negotiator, international peacekeeper and professional interrogator J. Paul Nadeau spent over 31 years as a police officer and specialist, studying human behavior and the art of friendly persuasion. Paul talked hostage-takers into giving up, criminals into confessing, and terrorists into cooperating, and he now offers his persuasion techniques and principles to you in this informative and easy-to-follow guide.

Are you searching for an audiobook that looks beyond the inspirational? Learn how to gain new insights for aligning personal evolution with professional development. When busy people are overlighted by spiritual purpose, they naturally manifest the heroism needed to uplift our imperiled world. Spirituality for Busy People shines light upon how our daily busyness can be effectively fused with our eternal livingness, to the benefit of individuals, groups to which we belong, and even to planetary life as a whole.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

Differences are the spice of life! But cultural differences can also be the source of embarrassing gaffes and miscommunication for business and social travelers alike. No one wants to make a cross-cultural blunder--especially one that could have consequences for crucial partnerships or even your entire organization. But when you seek to understand the origins of these cultural distinctions and develop strategies to cope with them, you'll find that you can navigate any culture--whether virtually or in person--with ease.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the "Silicon Valley Approach" to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A fundamentally new approach is then introduced, which already exists and is proving itself in practice at some of Silicon Valley's most dynamic firms. The author finds that the Chinese management models, in comparison, may be even more advanced. If true, this could have profound implications for managers everywhere.

Making Futures brings together 18 young entrepreneurs from 14 countries doing incredible work across the continent. Their stories are both inspirational and aspirational, providing a template for listeners who might be interested in embarking on their own entrepreneurial journey, and allowing others to see the incredible energy and work that is happening across the continent.

Die Digitalisierung war erst der Anfang. Jetzt startet die größte Revolution der Menschheitsgeschichte. Flugtaxis, autonome Fahrzeuge, 3D-gedruckte Häuser, Fleisch aus dem Labor - was nach Science-Fiction klingt, ist bereits Realität. Wir stehen an der Schwelle eines neuen Zeitalters: Auf der Basis der Digitalisierung werden Technologien wie künstliche Intelligenz, 3D-Druck, 5G, Quantencomputer und synthetische Biologie unsere Welt tiefgreifend verändern.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground. In 2005, the United Nations appointed John Gerard Ruggie to the modest task of clarifying the main issues.

Are revenue and EBIT growth important to you? McKinsey notes that the biggest future impact on revenue and EBIT growth is through digitizing supply chain. This audiobook is about how supply chain digital transformations can help you deliver results with a high ROI. In this business storybook, directors and executives of mid-sized and large businesses in critical functional areas, such as supply chain -including sourcing and procurement - IT, marketing, and finance will find practical and technical tools for managing projects and different approaches to improve soft skills.

There have been numerous books examining the 2008 financial crisis from either a US or European perspective. Tamim Bayoumi is the first to explain how the Euro crisis and US housing crash were, in fact, parasitically intertwined. Starting in the 1980s, Bayoumi outlines the cumulative policy errors that undermined the stability of both the European and US financial sectors, highlighting the catalytic role played by European mega banks that exploited lax regulation to expand into the US market and financed unsustainable bubbles on both continents.

Deeply exploring the complex dance between business and self-awareness, The Wisdom of Love in Business, explores both. Kathy discusses her struggles to stay true to herself while attaining extraordinary success in a field dominated by men. The Wisdom of Love in Business is an essential book for anyone seeking deeper meaning in their personal and professional journeys, while achieving entrepreneurial success.

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

Becoming a digital business is not about having a great Web site, setting up separate e-businesses, having next-generation software, or wiring your workforce. It's about using digital technology to become unique...to create and capture profits in new ways. How Digital Is Your Business? can show you how.

Listen to the voices of a selected group of Latin American leaders share how they emerged and grew. Learn from their stories. Living in Latin America as a foreigner means you have experienced awkward moments and bewildering misunderstandings. All leaders are influenced by their culture.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Avoiding making business decisions, especially tough ones, is the same as making a decision. Successful leaders understand this and do not vacillate when a decision needs to be made. The challenge of leadership is that no one tells you when you need to make a decision or what the right answer is. You need to figure out the answers to those questions, often alone. Your Ownership Journey shows business owners, from novice to veteran, how to develop an ownership strategy and use that to make better business decisions.