Internet Culture

Ob Smartphone, Internetsuche oder Navigation, Google ist unser Tor zur Welt. Doch zugleich gilt Google als übermächtig und unersättlich. Vor allem in Deutschland kämpft der Konzern mit Imageproblemen, nun will auch die EU gegen ihn aktiv werden. Doch Google hat begonnen, sich zu wandeln. Die Konzernführung glaubt fest daran, die Welt durch Technologie zum Besseren verändern zu können und baut das Unternehmen Schritt für Schritt zu einer Zukunftsmaschine um.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay. In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives.

In Free Is Bad, digital marketing entrepreneur John Marshall explores the web industry's early history and its search for viable business models. It's an investigation of how an evolutionary accident in the design of the web resulted in the ad-tech industry, enabling "free" as the default model for technology products like search and email, and for media products like news and entertainment.

IRL, Chris Stedman's personal and searing exploration of authenticity in the digital age, shines a light on how age-old notions of realness - who we are and where we fit in the world - can be freshly understood in our increasingly online lives. Stedman offers a different way of seeing the supposed split between our online and offline selves: the internet and social media are new tools for understanding and expressing ourselves, and the not-always-graceful ways we use these tools can reveal new insights into far older human behaviors and desires.

The slippery online ecosystem is the perfect breeding ground for identities: true, false, and in between. The Internet shorthand IRL - "in real life" - now seems naïve. We no longer question the reality of online experiences but the reality of selfhood in the digital age. In The Secret Life, the essayist and novelist Andrew O'Hagan issues three bulletins from the porous border between cyberspace and IRL.

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the front line of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part-memoir, part-how-to-manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

In Overconnected, Bill Davidow explains how the almost miraculous success of the Internet in connecting the world through the Worldwide Web has also created a unique set of hazards, in effect overconnecting us, with the direst of consequences. The benefits of our recently arrived-at state of connectivity have been myriad, but the luxuries of the connected age have taken on a dangerous momentum all of their own.

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time?

Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and human progress. But others are deeply concerned by the eroding of civility online, declining reading habits, withering attention spans, and the treacherous effects of 24/7 peer pressure on our young.

Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days they raised $200,000, and reporters, venture capitalists, and the digital community's most legendary figures were soon monitoring their progress. But as the months passed and the money ran out, the Diaspora Four fell victim to errors, bad decisions, and their own hubris.

Die Suchmaschine Google ist jedem von uns ein Begriff. Ganz schnell ist der Vorgang: der Begriff wird eingetippt und einen Sekundenbruchteil später hat man eine lange Trefferliste, die man durchschauen kann. Doch Google ist weit mehr als das, wie uns Gerald Reischl in diesem Werk aufmerksam macht. Es ist ein Weltkonzern, der sich immer weiter ausbreitet und die totale Kontrolle der Internet-Gemeinde anstrebt. Google will zum größten Händler und Archivar von Informationen werden.

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

Radical connectivity - our ability to connect instantly, constantly, and globally - is altering the exercise of power with dramatic speed and reshaping our biggest institutions. Governments, corporations, centers of knowledge, and expertise are eroding before the power of the individual. In some cases this is a positive development, but as Mele reveals, the promise of the Internet comes with a troubling downside. He asks: How do we trust information when journalists are replaced by bloggers, phone videos, and tweets?

If you want to avoid getting hacked, having your information spread, and discover the world of ethical hacking then pay attention.... Two manuscripts in one audiobook: Cybersecurity: An Essential Guide to Computer and Cyber Security for Beginners, Including Ethical Hacking, Risk Assessment, Social Engineering, Attack and Defense Strategies, and Cyber-Warfare, Ethical Hacking: The Ultimate Beginner’s Guide to Using Penetration Testing to Audit and Improve the Cyber-Security of Computer Networks, Including Tips on Social Engineering.

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.

If you want to learn about artificial intelligence without having to go through a boring textbook, then pay attention....

In 2011, amid the popular uprising against Egyptian president Hosni Mubarak, the government sought in vain to shut down the Internet-based social networks of its people. WikiLeaks editor-in-chief Julian Assange has been branded "public enemy number one" by some in the United States for posting material on the World Wide Web that concerns airstrikes in Iraq, US diplomatic communications, and other sensitive matters.