Leadership Elephant

Every company wants to grow and become more successful. There is no magic formula to make this happen, but it is generally agreed that in order for this to happen the company cannot stand still. Instead, they always have to be trying new things and growing.

The art of negotiation depends on your ability to successfully communicate with the other side of the table. An important part of this communication is your ability to signal to the other side what your intentions are. Likewise, they will be signaling to you what they want to accomplish.

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if it's customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

In the end, it all comes down to what your customer wants to tell you about your product. However, how many of us have been taught how to listen to our customers?

This audiobook has been written with one goal in mind - to show you how you can make your product management career a success. It's not easy being a product manager so we're going to show you what you need to be doing in order to make you stand out and be successful! Let's make your career a success!

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product.

As individuals we have a tendency to shy away from getting involved in arguments. We view them as being confrontational and filled with emotions. However, when it comes to negotiating and when we have a different view of the world than the other side of the table, it turns out that a little bit of arguing might be just what the doctor ordered.

It turns out that most negotiations are over even before they begin. The team that has spent the most time planning for the negotiation, doing their homework, and collecting the data that they'll need is the one that's going to walk away from the table with the best deal. Wouldn't you want that team to be your team? Planning is what happens before you sit down at the negotiating table. There are no negotiating tactics or tricks at play here. It's just a matter of you doing your homework.

What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question. The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed.