Leadership Elephant

As product managers, we all want to become better at what we do. However, sometimes we can find ourselves in a rut: we've solved the immediate problems, our product is doing well, and we've just lost that drive that we need in order to reach the next level. This is when the power of competition comes in. We all like a good challenge. When we are faced with a situation in which we might not be the best, or we might not know exactly what we should do, that's when we can become our best.

How do you measure the success of a product manager? Ultimately it comes down to how successful their product is. The more units that get sold to customers who have decided that your product is what they really need, the better job you have done in creating a solution to your customer's problems.

What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question. The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed.

Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible for might turn out to be a failure. It turns out that we're all missing an important learning opportunity. Products do fail, and they end up failing for a wide range of reasons. Every product failure is loaded with fantastic learning opportunities for product managers. We just need to take the time and open our eyes to see what we can learn from each failure.

When we sit down to negotiate, we are really entering into a very specialized conversation with the other side of the table. We have a set of goals and they have their own set of goals. The purpose of the negotiation conversation is to find out if there is a way that the needs of both sides of the table can be met.

Congratulations - you are an IT manager and you've been given a budget to work with. Oh, oh, now what? Oh, and if you're going to want any money next year, you had better learn how to ask for more money. This budget stuff can be tricky. The fact that we talk about budgets using a vocabulary that most IT managers probably don't have (or at least don't use every day) makes it just a bit harder.

In the end, it all comes down to what your customer wants to tell you about your product. However, how many of us have been taught how to listen to our customers?

The key to being a successful CIO is making sure you have a good understanding of just exactly what a CIO does. This means you have to take a look at what CIOs do and then learn from them. In order to be a successful CIO, you may decide you need an MBA. There are a lot of different ways to go about getting this degree - which one is the right one for you?

This audiobook has been written with one goal in mind - to show you how you can make your product management career a success. It's not easy being a product manager so we're going to show you what you need to be doing in order to make you stand out and be successful! Let's make your career a success!