Leadership Evolution

Despite extensive evidence highlighting the influence of genetics in the business world, this critical connection has been glossed over by corporate leaders and management gurus. Now, for the first time, author Scott Shane explains why genes matter, and how an understanding of their relationship to behavior is of vital importance to employers, employees, and policy makers.

There are endless books out there about businesses that had their core principles for success baked right into their corporate DNA from the beginning. This is NOT that book. Believe in Better: The Evolution of Core Principles That Pioneered an Industry is the business book for the rest of us. For those who figure things out as we go along, always working to make tomorrow better than yesterday.

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry - and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process - but a methodology to become agile and leverage data and analytics to drive a competitive advantage.

In the digital age, steering your business to benefit from digital technologies is not only a differentiator, but is increasingly becoming key to profitable growth. Smart, prudent implementation and deployment are necessary to pull off the change successfully.

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.