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The Principles of Brand Marketing will give beginners and experienced professionals alike the background knowledge of what branding is about and how to properly use it in the workplace or your small business. This selection will cover how to measure your brand's value, effective marketing strategies, endorsement marketing, social media branding, and more.

To compete with today's increasing globalization and rapidly evolving technologies, individuals, and organizations must take their ability to learn - the foundation for continuous improvement, operational excellence, and innovation - to a much higher level.

This is the first reference book on intelligent automation (IA). Also called hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole.

This book is about more than just a rags to riches story of how a young Australian went from sleeping on a friend’s couch, $150,000 in debt, no job or future prospects, to becoming a self-made millionaire while still in his 20s. It’s about something much more powerful and unique that he had to discover in order to excel in the game of life in the 21st Century.

Do you have a small business, but all the talk of tax returns and payrolls is weighing you down? Worried about an audit from the IRS? Look no further! Narrated with the beginner in mind, inside this detailed guide you’ll find everything you need to make perfect sense of the world of tax returns, deductions, and business finance.

There’s not just one way to get there, and it’s also not only for those who get straight as in school. Your kid literally doesn’t need to have a certain background or skill set. No, it isn’t a dream - it’s today’s reality! Finally, over 47 ways to get started with making some extra cash at a very young age - watch your kid have fun and understand more about money management so that they’re ready for future success.

Ditch the fluff and sugarcoating and learn how to lead the way your people deserve. In How NOT To Lead, Dr. Chase Cunningham, a seasoned cybersecurity heavyweight and Retired Navy Chief, doesn't give you a textbook guide on leadership―he delivers a no-holds-barred, gloves-off masterclass on the lethal mistakes that'll tank your leadership game and ultimately sink your reputation and even your company's future.

Learn How to Lead to Win will help you crush barriers to your success. Be as bold as a Top Gun fighter pilot, as decisive as the commander of a carrier in a typhoon. Have the courage to push to the edge of the leadership envelope and be an even better leader than you are today.

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

Did you ever have the feeling that you need to improve your sense of analysis? Or you found yourself in the situation of not knowing what decision to make? Have you ever thought that you probably need a guide to take your productivity to the next level? With a professional guide and good quality information, you can train your mind and become more confident. With this audiobook you will learn how to control yourself and your feelings.

Want to learn a skill, but don't know how to get started? Struggle to find time for a side project? Ever quit in frustration after beginning something new? The truth is: You can learn anything...without spending lots of money...without dedicating thousands of hours to the process...and often without leaving the comfort of your home.

The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.

In Learning to Lead, Leading to Learn, leadership coach Katie Anderson and Toyota leader Isao Yoshino bring you a remarkable book about what it means to learn, to lead, and to care. With a career that spanned nearly four decades at Toyota Motor Corporation, Isao Yoshino’s stories help us understand how Toyota intentionally developed the culture of excellence for which it is renowned today, and how one person learned to lead so that he could lead to learn.

This concept of "being your own boss" is undoubtedly an alluring one. Nonetheless, not everyone can be a boss - not one decent or effective, at least. If you are actually an employee of someone (not a boss), it is perfectly natural to fantasize about owning a business of your own on those days when you are fed up with your current boss or work. The rags-to-rich stories you hear about entrepreneurs who have turned their visions into millions or even billions of dollars, make your fantasy even more attractive.

From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper's bible for launching your next product.

Our personal experience is key to who we are and what we do. We judge others by their experience and are judged by ours. Society venerates experience. From doctors to teachers to managers to presidents, the more experience the better. It's not surprising then, that we often fall back on experience when making decisions, an easy way to make judgements about the future, a constant teacher that provides clear lessons. Yet, this intuitive reliance on experience is misplaced.

Want to learn Chinese for professional reasons? Then take your Chinese to the next level with Learn Chinese: Ultimate Guide to Speaking Business Chinese. You will learn how to communicate in business environments and make a great impression. With this audiobook, you master business-level Chinese conversations, phrases, and vocabulary.

Have you ever wanted to know what you can do with excel? Did you know that you could use excel to learn more about trend lines? Did you know you could use excel to learn more about your data? Well, if you want the answers to these questions you have come to the right place. Excel is one of the most useful tools developed by Microsoft which can not only be used to store data, but also be used to analyze data. This book will shed some light on how you can use excel, and also share some tips on how you can become an expert.

Having a passive source of income is one of the best ways of earning an extra income, improving your lifestyle, and getting ahead in life. The most convenient yet affordable way of setting up a passive source of income is starting a dropshipping business. Setting up your own dropshipping business is simple and fast. Anybody can start their own e-commerce retail business using the dropshipping model.

A positive attitude gives you power over your circumstances instead of your circumstances having power over you. Each thought you have has the power to change your life.