Life Science Industry

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

There is no more universal truth in life than death. No matter who you are, it is certain that one day you will die, but the mechanics and understanding of that experience will differ greatly in today's modern age. Dr. Haider Warraich is a young and brilliant new voice in the conversation about death and dying started by Dr. Sherwin Nuland and Atul Gawande. Dr. Warraich takes a broader look at how we die today, from the cellular level up to the very definition of death itself.

By following the struggle for survival of one small-town hospital, and the patients who walk, or are carried, through its doors, The Hospital takes listeners into the world of the American medical industry in a way no audiobook has done before. Americans are dying sooner, and living in poorer health. Alexander argues that no plan will solve America’s health crisis until the deeper causes of that crisis are addressed.

Scientists have long struggled to make pregnancy easier, safer, and more successful. In The Dance of Life, developmental and stem-cell biologist Magdalena Zernicka-Goetz takes us to the front lines of efforts to understand the creation of a human life. She has spent two decades unraveling the mysteries of development, as a simple fertilized egg becomes a complex human being of 40 trillion cells. Zernicka-Goetz's work is both incredibly practical and astonishingly vast.

When a waiting world learned on April 12, 1955, that Jonas Salk had successfully created a vaccine to prevent poliomyelitis, he became a hero overnight. Born in a New York tenement, humble in manner, Salk had all the makings of a 20th-century icon - a knight in a white coat. In the wake of his achievement, he received a staggering number of awards and honors; for years his name ranked with Gandhi and Churchill on lists of the most revered people.

Despite billions of dollars invested in medical research and technological breakthroughs in American healthcare made to prolong and improve the lives of patients, a devastating statistic remains. Two thirds of Americans die in healthcare institutions tethered to machines and tubes at bankrupting costs, despite research that shows 80 percent of Americans would prefer to spend their last days in their homes surrounded by loved ones.

Can you remember, pronounce, and spell the active ingredient in the last medicine you took or gave your child? Administrators, are you sure every employee providing patients medicines can pronounce and spell them perfectly? If you have any doubt, whether you are listening to this book in a doctor's office, a pharmacy, or a hospital room, I wrote this book for you.

Journalist Kathleen McLaughlin knew she’d found a treatment that worked on her rare autoimmune disorder. She had no idea it had been drawn from the veins of America’s most vulnerable. So begins McLaughlin’s ten-year investigation researching and reporting on the $20-billion-a year business she found at the other end of her medication, revealing a “vampiric real-life story of modern-day greed” (Leah Sottile, host of Bundyville).

The media constantly bombard us with news of health hazards lurking in our everyday lives. But many of these hazards turn out to have been greatly overblown. According to author and epidemiologist Geoffrey C. Kabat, this hyping of low-level environmental hazards leads to needless anxiety and confusion on the part of the public as to which exposures have important effects on health and which are likely to have minimal or no effect.

Important and provocative, The Undead examines why even with the tools of advanced technology, what we think of as life and death, consciousness and nonconsciousness, is not exactly clear - and how this problem has been further complicated by the business of organ harvesting.

How does a mere molecule—a chemical structure—become a drug? And how do we know that it works safely? In a one-trillion-dollar pharmaceutical industry with high-stakes profits and perils, battles are raging every day to successfully bring a molecule to its birth: an FDA-approved medicine. In Race for a Remedy, Makhdum Ahmed, MD, an internationally renowned expert in cancer treatment and drug development, takes listeners behind the scenes of the fascinating and intense world of cancer drug development.

Life and Death in Intensive Care offers a unique portrait of the surgical intensive care unit (SICU), the place in medical centers and hospitals where patients with the gravest medical conditions - from comas to terminal illness - are treated. Author Joan Cassell employs the concept of moral economies to explain the dilemmas that patients, families, and medical staff confront in treatment.

For the crime of falling sick without wealth, Americans today face lawsuits, wage garnishment, home foreclosure, and jail time. Yet who really profits from aggressive medical debt collection? Your Money or Your Life reveals how medical debt collection became a multi-billion-dollar industry and how everyday Americans are made to pay the price. Emergency physician and historian Luke Messac weaves patient stories into a history of law, finance, and medicine to show how debt and debt collection are destroying the foundational trust between doctors and patients at the heart of American healthcare.

When British-born Elizabeth Blackwell earned her medical degree in America in 1849, there was an international outcry. Few at the time would have disagreed with the actress Fanny Kemble's remark - "What, trust a woman doctor - never!"

Americans spend more money on health than people anywhere else in the world. And what do they get for it? Statistically, not much. Americans today live shorter, less healthy lives than citizens of other rich countries. The problem, Sandro Galea argues, is that Americans focus on the wrong things. Well is a radical examination of the subtle and not-so-subtle factors that determine who gets to be healthy in America.

The poor die sooner. Blacks die sooner. And poor urban Blacks die sooner than almost all other Americans. David Ansell has spent nearly four decades as a doctor at hospitals serving some of the poorest communities in Chicago, and has witnessed firsthand the lives behind these devastating statistics. In

The Death Gap, he gives a grim survey of these realities, drawn from observations and stories of his patients.

The inside story of the most audacious public health campaign of the 21st century. In 2002, a dynamic doctor named Thomas Frieden became health commissioner of New York City. With support from the new mayor, billionaire Michael Bloomberg, Frieden and his health department team prohibited smoking in bars, outlawed trans fats in restaurants, and attempted to cap the size of sodas, among other groundbreaking actions.

Princeton's McCormick Professor of Jurisprudence Robert P. George and USC's Graduate Director of Philosophy Christopher Tollefsen are experts in the field of bioethics. In Embryo: A Defense of Human Life, these esteemed scholars combine the latest scientific breakthroughs with the soundest tenets of philosophy to shed new light on a vital yet controversial issue of our day.

Against a global backdrop of wartime suffering and postwar hope, Borrowing Life gathers the personal histories of the men and women behind the team that enabled and performed the modern medical miracle of the world's first successful organ transplant.

Doctors at War is a candid account of a trauma surgical team based, for a tour of duty, at a field hospital in Helmand, Afghanistan. Mark de Rond tells of the highs and lows of surgical life in hard-hitting detail, bringing to life a morally ambiguous world in which good people face impossible choices and in which routines designed to normalize experience have the unintended effect of highlighting war’s absurdity. With stories that are at once comical and tragic, de Rond captures the surreal experience of being a doctor at war.