Machine Intelligence

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two months, it claimed 100 million users—the fastest app to ever reach this benchmark. Since then, AI has become an all-consuming topic, popping up on the news, in ads, on your messenger apps, and in conversations with friends and family. But as AI becomes ubiquitous and grows at an ever-increasing pace, what does it mean for the financial markets? MoneyGPT shows that the danger is not that AI will malfunction, but that it will function exactly as intended.

Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predicting outcomes and even use sensors to see around physical and virtual corners. So why does Intelligence frequently get it so wrong? The answer is us. Humans design the algorithms that define the way that AI works and the processed information reflects an imperfect world.

Paul Scharre, a Pentagon defense expert and former U.S. Army Ranger, explores what it would mean to give machines authority over the ultimate decision of life or death. Scharre's far-ranging investigation examines the emergence of autonomous weapons, the movement to ban them, and the legal and ethical issues surrounding their use. Through interviews with defense experts, ethicists, psychologists, and activists, Scharre surveys what challenges might face "centaur warfighters" on future battlefields.

In November 2022, a webpage was posted online with a simple text box. It was ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world’s two leading AI firms, OpenAI and DeepMind, who now steers Google's AI efforts, has remained elusive—until now.

For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: The union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

Our beliefs constitute a large part of our knowledge of the world. We have beliefs about objects, about culture, about the past, and about the future. We have beliefs about other people, and we believe that they have beliefs as well. We use beliefs to predict, to explain, to create, to console, to entertain. Some of our beliefs we call theories, and we are extraordinarily creative at constructing them. Theories of quantum mechanics, evolution, and relativity are examples.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Step into the transformative world of Artificial Intelligence with this exclusive book bundle featuring Unlock AI for Beginners and Understanding Generative AI for Business Leaders. Whether you're exploring AI for the first time or seeking strategic insights for your business, this bundle provides everything you need to embrace AI with confidence.

Unleash the power of Generative AI in less than 30 days. Turn tech curiosity into a practical skillset even if you're a beginner. Don't let your perception of what's difficult hold you back. This book is designed specifically with simplicity in mind, tailored for those who may be stepping into the world of AI for the first time. It is packed with interactive, up-to-date exercises and real-world applications, that will guide you every step of the way, ensuring that you stay connected to the most relevant and useful topics in AI.

The notion of robots gaining consciousness is beginning to become a reality, but the future of human happiness is dependent on our ability to teach machines what we value the most today. Featuring pragmatic solutions drawing on economics, emerging technologies, and positive psychology, Heartificial Intelligence provides a road map to help listeners embrace the present and better define their future.

This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add AI know-how into their work.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

The world of technology is changing all the time. A product that is innovative and brand-new today can be old news tomorrow as we are in a constant state of looking for the newest and most innovative things that we can use. And when it comes to helping us stay on top of this technology, artificial intelligence is leading the pack. This audiobook will provide you all the information you need to understand and learn how artificial intelligence is being used in our modern world.

Once relegated to the fringes of society, transhumanism (the use of technology to enhance human intellectual and physical capability) is now poised to enter our cultural mainstream. It has found adherents in Silicon Valley billionaires Ray Kurzweil and Peter Diamandis. Google has entered the picture, establishing a bio-tech subsidiary aimed at solving the problem of aging. In To Be a Machine, journalist Mark O'Connell takes a headlong dive into this burgeoning movement.

Welcome to Essentials of AI for Beginners, your go-to guide for exploring AI technologies like Machine Learning, Deep Learning, Generative AI, and ChatGPT.

In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.

In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. Jose Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.

Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, and offers a road map for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. A pioneer in the field of education technology, Khan examines the ins and outs of these cutting-edge tools and how they will revolutionize the way we learn and teach.