Machine Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Our beliefs constitute a large part of our knowledge of the world. We have beliefs about objects, about culture, about the past, and about the future. We have beliefs about other people, and we believe that they have beliefs as well. We use beliefs to predict, to explain, to create, to console, to entertain. Some of our beliefs we call theories, and we are extraordinarily creative at constructing them. Theories of quantum mechanics, evolution, and relativity are examples.

Artificial intelligence is no longer a concept confined to science fiction — it is an integral part of our daily lives, reshaping how we work, live, and connect. From smart assistants in our homes to algorithms powering industries, AI is revolutionizing the world in ways both exciting and uncertain. But what does this mean for us as individuals and as a society? Artificial Intelligence: Opportunities and Challenges in the Age of Intelligent Technology offers an in-depth, balanced exploration of the rise of AI.

Internationally renowned privacy expert Daniel J. Solove draws from a range of fields, from law to philosophy to the humanities, to illustrate the profound changes technology is wreaking upon our privacy, why they matter, and what can be done about them. Solove provides incisive examinations of key concepts in the digital sphere, including control, manipulation, harm, automation, reputation, consent, prediction, inference, and many others.

Et si l'intelligence artificielle que vous craignez devenait le partenaire le plus fiable de votre quotidien ? Comment réagiriez-vous face à une IA qui comprend et anticipe vos besoins mieux que quiconque ? Découvrez comment transformer l'IA en un compagnon du quotidien indispensable, capable d'enrichir votre vie personnelle et professionnelle. Dans ce livre audio, plongez au cœur de l'IA générative, une technologie révolutionnaire qui, loin d'être une menace, se révèle être un puissant allié.

As it absorbs data, gains agency, and intermediates between humans and reality, AI will help us to address enormous crises, from climate change to geopolitical conflicts to income inequality. It might well solve some of the greatest mysteries of our universe, revolutionize fields as diverse as medicine and architecture, and elevate the human spirit to unimaginable heights. But it will also pose challenges on a scale and of an intensity that we have never seen.

Are you ready to master the future? In today's world, artificial intelligence isn't just science fiction anymore; it's the key to transforming your reality. Are you feeling the pressure to stay ahead in the AI revolution? Don't let anxiety and unease about AI govern your destiny. Take control and keep listening.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.

Marketing in the AI Era is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance on how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

As humans compete for work against faster, cheaper, and smarter technology, the flood of AI-generated information undermines traditional expertise, eroding essential skills like writing, analysis, and decision-making. Despite these challenges, AI presents immense opportunities for those who master its intricacies, such as driving innovation, improving efficiency, and creating new markets. Can we thread the needle balancing the immeasurable benefits with the profound risks that AI presents to our future?

In this absorbing and frequently contentious book, Roger Penrose puts forward his view that there are some facets of human thinking that can never be emulated by a machine. The book's central concern is what philosophers call the "mind-body problem". Penrose examines what physics and mathematics can tell us about how the mind works, what they can't, and what we need to know to understand the physical processes of consciousness.

In How to Create a Mind, Ray Kurzweil presents a provocative exploration of the most important project in human-machine civilization: reverse-engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines. Kurzweil discusses how the brain functions, how the mind emerges, brain-computer interfaces, and the implications of vastly increasing the powers of our intelligence to address the world’s problems.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Unleash the power of Generative AI in less than 30 days. Turn tech curiosity into a practical skillset even if you're a beginner. Don't let your perception of what's difficult hold you back. This book is designed specifically with simplicity in mind, tailored for those who may be stepping into the world of AI for the first time. It is packed with interactive, up-to-date exercises and real-world applications, that will guide you every step of the way, ensuring that you stay connected to the most relevant and useful topics in AI.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Taking inspiration from the human mind, professors Gary Marcus and Ernest Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

In November 2022, a webpage was posted online with a simple text box. It was ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world’s two leading AI firms, OpenAI and DeepMind, who now steers Google's AI efforts, has remained elusive—until now.

In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.

Are you captivated by the rapid advancements in AI but feel overwhelmed by the sheer variety of options? Do you find the terminology daunting? Or are you simply unsure where to begin with this transformative technology? This book is your gateway to not just understanding but mastering the exciting world of Generative AI. I will introduce to you a jargon-free, hands-on guide to Generative AI. AI for Beginners Playbook simplifies complex theories, equips you with practical skills, and sparks your creativity.