Market History

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets.

In the summer of 1716, a Cornish cabin boy named Thomas Pellow and 52 of his comrades were captured at sea by the Barbary corsairs. Their captors, fanatical Islamic slave traders, had declared war on the whole of Christendom. Thousands of Europeans had been snatched from their homes and taken in chains to the great slave markets of Algiers, Tunis and Sale in Morocco to be sold to the highest bidder.

Did Wall Street cause the mess we are in? Should Washington place stronger regulations on the financial industry? Can we lower unemployment rates by controlling the free market? Answer: no. Not only is free-market capitalism good for the economy, it is our only hope for recovery. As the nation’s longest-serving CEO of one of the top 25 financial institutions, John Allison has had a unique inside view of the events leading up to the financial crisis.

Soul by Soul tells the story of slavery in antebellum America by moving away from the cotton plantations and into the slave market itself, the heart of the domestic slave trade. Taking us inside the New Orleans slave market, the largest in the nation, where 100,000 men, women, and children were packaged, priced, and sold, Walter Johnson transforms the statistics of this chilling trade into the human drama of traders, buyers, and slaves, negotiating sales that would alter the life of each.

For Rupert Russell, the Brexit vote was only the latest shock in a decade full of them: the unstoppable war in Syria, huge migrant flows into Europe, beheadings in Iraq, children placed in cages on the U.S. border. In Price Wars, he sets out on a worldwide journey to investigate what caused the wave of chaos that consumed the world in the 2010s. Russell travels to Tunisia, Iraq, Venezuela, Ukraine, East Africa, and Central America and discovers that unrest in all these places was triggered by dramatic and mysterious swings in the price of essential commodities.

His assignment was to write about a real-estate frenzy lighting up the Redneck Riviera. So Ryan Dezember settled in and bought a home nearby himself. Then the market crashed, and he became one of the millions of Americans who suddenly owed more on their homes than they were worth. A flood of foreclosures made it impossible to sell. It didn't help that his quaint neighborhood fell into disrepair and drug-induced despair. He had no choice but to become a reluctant and wildly unprofitable landlord to move on.

In this powerful, incisive book, David Pilling reveals the hidden biases of economic orthodoxy and explores the alternatives to GDP, from measures of wealth, equality, and sustainability to measures of subjective well-being. Authoritative, provocative, and eye-opening, The Growth Delusion offers witty and unexpected insights into how our society can respond to the needs of real people instead of pursuing growth at any cost.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

This riveting account reveals the secret corners of our supposedly flat world: black markets where governments are never seen but still spend outrageous amounts of money. Journalist Matt Potter tells the story of Yuri and his crew, a gang of Russian military men who, after the collapse of the Soviet Union, found themselves without work or prospects. So they bought a decommissioned Soviet plane - at liquidation prices, straight from the Russian government - and started a shipping business.

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

Taming the Street describes how President Franklin D. Roosevelt battled to regulate Wall Street in the wake of the 1929 stock market crash and the ensuing Great Depression. With deep reporting and vivid storytelling, Diana B. Henriques takes listeners back to a time when America’s financial landscape was a jungle ruled by the titans of vast wealth, largely unrestrained by government. Roosevelt ran for office in 1932 vowing to curb that ruthless capitalism and make the world of finance safer for ordinary savers and investors.

This classic statement of economic liberalism or the policy of laissez-faire was first published in 1776. It is an engrossing analysis of the economic facts of life. Several fundamental principles, many of which are now referred to as axioms, were introduced in this work, the division of labor, supply-and-demand, and free market capitalism being among the most obvious.

The question of what constitutes a fair price has been at the center of market interactions since the time of Aristotle. Should a seller sell to the highest bidder, or is there some other standard, such as a morally defined price, to be applied? Charles R. Geisst traces the ways that philosophers, religious leaders, and economists have sought to answer that question, from antiquity through the modern era.

Who made the first snowman? Who first came up with the idea of placing snowballs on top of each other, and who decided they would use a carrot for a nose? Most puzzling of all: How can this mystery ever be solved, with all the evidence long since melted? The snowman appears everywhere on practically everything - from knickknacks to greeting cards to seasonal sweaters we plan to return.

In Reefer Madness, the best-selling author of Fast Food Nation investigates America's black market and its far-reaching influence on our society through three of its mainstays - pot, porn, and illegal immigrants.

Surviving the Future is a story drawn from the fertile ground of the late David Fleming's extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of 404 interlinked dictionary entries, inviting listeners to choose their own path through its radical vision. Recognizing that Lean Logic's sheer size and unusual structure can be daunting, Fleming's long-time collaborator Shaun Chamberlin has selected and edited one of these potential narratives to create Surviving the Future.

In this fascinating character-driven history, a New York Times editorial writer and Pulitzer Prize finalist spotlights the American economists who championed the rise of markets and fundamentally reshaped the modern world.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

The Communist Manifesto of 1848 - the blueprint for modern totalitarian government - promises utopia but delivers dictatorship, poverty and misery everywhere it's tried. Yet many of the tenets of this ideology endure among leftist thinkers, despite repeated and universal failure. The question is why? From barter to free markets, Wolfram explains the nature of money, the creation of wealth and the brilliance of a system based not on the state but rather on millions of unique individuals deciding what is best.

In The Futures, Emily Lambert, senior writer at Forbes magazine, tells us the rich and dramatic history of the Chicago Mercantile Exchange and Chicago Board of Trade, which together comprised the original, most bustling futures market in the world. She details the emergence of the futures business as a kind of meeting place for gamblers and farmers and its subsequent transformation into a sophisticated electronic market where contracts are traded at lightning-fast speeds.