Market Research
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How We Eat
- The Brave New World of Food and Drink
- Auteur(s): Paco Underhill
- Narrateur(s): Adam Barr, Aden Hakimi, Karissa Vacker
- Durée: 7 h et 23 min
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Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.
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How We Eat
- The Brave New World of Food and Drink
- Narrateur(s): Adam Barr, Aden Hakimi, Karissa Vacker
- Durée: 7 h et 23 min
- Date de publication: 2022-01-04
- Langue: Anglais
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In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Auteur(s): Dakin Campbell
- Narrateur(s): Brian Troxell
- Durée: 11 h et 47 min
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Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrateur(s): Brian Troxell
- Durée: 11 h et 47 min
- Date de publication: 2022-07-26
- Langue: Anglais
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Auteur(s): Tanja Hester
- Narrateur(s): Tanja Hester
- Durée: 9 h et 8 min
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrateur(s): Tanja Hester
- Durée: 9 h et 8 min
- Date de publication: 2021-11-23
- Langue: Anglais
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Auteur(s): Riccardo Illy
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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IoT Inc.
- How Your Company Can Use the Internet of Things to Win in the Outcome Economy
- Auteur(s): Bruce Sinclair
- Narrateur(s): Scott Pollak
- Durée: 7 h et 10 min
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Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.
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IoT Inc.
- How Your Company Can Use the Internet of Things to Win in the Outcome Economy
- Narrateur(s): Scott Pollak
- Durée: 7 h et 10 min
- Date de publication: 2021-09-07
- Langue: Anglais
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This essential guide provides an in-depth look into IoT - how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Auteur(s): James Kwak, Simon Johnson
- Narrateur(s): Nicholas Hormann
- Durée: 10 h et 1 min
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Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrateur(s): Nicholas Hormann
- Durée: 10 h et 1 min
- Date de publication: 2012-04-03
- Langue: Anglais
- White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Auteur(s): Rob Walker
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
- Date de publication: 2008-05-19
- Langue: Anglais
- Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....
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Prix courant: 27,75$ ou 1 crédit
Prix réduit: 27,75$ ou 1 crédit
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Auteur(s): A.C. Clint
- Narrateur(s): Matthew J. Chandler-Smith
- Durée: 2 h et 1 min
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Narrateur(s): Matthew J. Chandler-Smith
- Durée: 2 h et 1 min
- Date de publication: 2020-12-07
- Langue: Anglais
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Auteur(s): Robert Gardner
- Narrateur(s): Dean Collins
- Durée: 31 min
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All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Narrateur(s): Dean Collins
- Durée: 31 min
- Date de publication: 2019-10-24
- Langue: Anglais
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All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Auteur(s): Money Mastery Teacher
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
- Date de publication: 2019-09-25
- Langue: Anglais
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
- Date de publication: 2019-03-05
- Langue: Anglais
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Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Auteur(s): Ryan James
- Narrateur(s): Sam Slydell
- Durée: 1 h et 13 min
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Narrateur(s): Sam Slydell
- Durée: 1 h et 13 min
- Date de publication: 2018-04-06
- Langue: Anglais
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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El punto clave [The Tipping Point]
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Edson Matus
- Durée: 9 h et 6 min
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En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.
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El punto clave [The Tipping Point]
- Narrateur(s): Edson Matus
- Durée: 9 h et 6 min
- Date de publication: 2017-12-14
- Langue: Espagnol
- En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....
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Prix courant: 19,80$ ou 1 crédit
Prix réduit: 19,80$ ou 1 crédit
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Auteur(s): Anne Bahr Thompson
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
- Date de publication: 2017-11-17
- Langue: Anglais
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Auteur(s): Grant McCracken
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
- Date de publication: 2009-12-16
- Langue: Anglais
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Auteur(s): David Lewis
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the tools, techniques, technologies and psychologies seeking to make us all buy more....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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You May Also Like
- Taste in an Age of Endless Choice
- Auteur(s): Tom Vanderbilt
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Version intégrale
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Histoire
Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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You May Also Like
- Taste in an Age of Endless Choice
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Date de publication: 2016-05-10
- Langue: Anglais
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Auteur(s): Andy Paul
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
- Version intégrale
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Au global
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Histoire
Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
- Date de publication: 2014-12-17
- Langue: Anglais
- Amp up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Version intégrale
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Au global
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Performance
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Histoire
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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