Market Research
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Version intégrale
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Histoire
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Auteur(s): Martin Lindstrom
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
- Version intégrale
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Au global
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
- Date de publication: 2016-02-23
- Langue: Anglais
- Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Version intégrale
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Histoire
Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Auteur(s): Debbie Levitt
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Version intégrale
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Au global
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Date de publication: 2023-02-15
- Langue: Anglais
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Version abrégée
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Au global
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Date de publication: 2004-05-20
- Langue: Anglais
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 15,09$ ou 1 crédit
Prix réduit: 15,09$ ou 1 crédit
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Version intégrale
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Version intégrale
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Launch to Market: Easy Marketing for Authors
- Write Faster, Write Smarter, Book 4
- Auteur(s): Chris Fox
- Narrateur(s): Ryan Kennard Burke
- Durée: 1 h et 45 min
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Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.
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Launch to Market: Easy Marketing for Authors
- Write Faster, Write Smarter, Book 4
- Narrateur(s): Ryan Kennard Burke
- Série: Write Faster, Write Smarter, Livre 4
- Durée: 1 h et 45 min
- Date de publication: 2016-05-20
- Langue: Anglais
- Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Version intégrale
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Histoire
If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Stuffocation
- Living More with Less
- Auteur(s): James Wallman
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
- Version intégrale
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Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.
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Good Read!
- Écrit par Erin Rennick le 2018-09-19
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Stuffocation
- Living More with Less
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
- Date de publication: 2016-04-04
- Langue: Anglais
- Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Six Sigma
- The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
- Auteur(s): Mikel Harry Ph.D., Richard Schroeder
- Narrateur(s): James Lurie
- Durée: 5 h et 14 min
- Version abrégée
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The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.
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Six Sigma
- The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
- Narrateur(s): James Lurie
- Durée: 5 h et 14 min
- Date de publication: 2000-01-17
- Langue: Anglais
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The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results....
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Prix courant: 16,26$ ou 1 crédit
Prix réduit: 16,26$ ou 1 crédit
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Auteur(s): Ian Ayres
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
- Version intégrale
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
- Date de publication: 2010-09-21
- Langue: Anglais
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Auteur(s): David R. Bell
- Narrateur(s): Tom Parks
- Durée: 6 h et 38 min
- Version intégrale
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrateur(s): Tom Parks
- Durée: 6 h et 38 min
- Date de publication: 2014-07-15
- Langue: Anglais
- Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Auteur(s): Dr. Frank I. Luntz
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Version intégrale
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Date de publication: 2009-09-15
- Langue: Anglais
- No one in America has done more observing of more people than Dr. Frank I. Luntz....
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Prix courant: 32,31$ ou 1 crédit
Prix réduit: 32,31$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Version intégrale
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Useful and high yield
- Écrit par HeatherAmazon4848 le 2023-01-01
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Auteur(s): Robert Wachter
- Narrateur(s): Benjamin Wachter
- Durée: 11 h et 7 min
- Version intégrale
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While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Narrateur(s): Benjamin Wachter
- Durée: 11 h et 7 min
- Date de publication: 2015-03-27
- Langue: Anglais
- While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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How to Start a Vending Machine Business
- A Step-by-Step Guide to Launching a Successful Business, from Market Research to Exit Strategies and Succession Planning (Beginner’s Guide)
- Auteur(s): James Harris
- Narrateur(s): Helpful Matthew
- Durée: 2 h et 10 min
- Version intégrale
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Au global
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Introducing How to Start a Vending Machine Business—your comprehensive guide to entering the lucrative world of vending machines. Whether you're a complete beginner or an experienced entrepreneur looking to diversify your portfolio, this book offers invaluable insights and practical strategies to help you build a successful vending machine business.
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How to Start a Vending Machine Business
- A Step-by-Step Guide to Launching a Successful Business, from Market Research to Exit Strategies and Succession Planning (Beginner’s Guide)
- Narrateur(s): Helpful Matthew
- Durée: 2 h et 10 min
- Date de publication: 2023-06-30
- Langue: Anglais
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Introducing How to Start a Vending Machine Business—your comprehensive guide to entering the lucrative world of vending machines....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Auteur(s): Rachel Botsman
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Version intégrale
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Au global
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From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Date de publication: 2017-11-14
- Langue: Anglais
- From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Version intégrale
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Au global
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Histoire
Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Version intégrale
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Au global
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Performance
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Histoire
After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Date de publication: 2020-06-04
- Langue: Anglais
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It’s time to pursue your dreams. And if becoming a best-selling author is your dream, you need to know how to market your books effectively. I did it the hard way. I become a best seller through trial and error, but you don't have to because I'm holding nothing back in this book....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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