Marketing Business Growth

This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing. Get a thorough understanding of SEO, how it worked in the past, and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your brand.

Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational...

There are 1.3 million lawyers in the United States. Most do not work in private practice. Of those who do, many want to have a thriving law business but don't know how. The space has become more competitive than ever. In the last five years alone, I have seen dozens upon dozens of lawyers going out on their own to try their hand at this game of law. As a law firm consultant, I have worked with many firms who are trying to carve out their own piece of the pie. The thing about law firm growth is that everyone has a different definition of success and what it means to own a successful law firm.

In this audiobook, you’ll learn what it takes to hack your business’ way to significant growth as fast as possible, specifically by harnessing the power of that single biggest force that has changed the way business is done forever - the Internet. You’ll also hear a couple of successful growth hacking stories from two of the most successful startups in the world today - Uber and Snapchat - to get an idea of how the secret works.

Exceed customer expectations, every time.

What if your newsletter could become the heartbeat of your business—and you could write it in under 30 minutes? In The Newsletter Engine, author and digital coach Jonathan Milligan reveals a proven, step-by-step system for turning one weekly email into a powerful engine that grows your audience, builds trust, and leads to sales—without the stress or guesswork.

Whether you're an aspiring side hustler or ready to be your own boss and build your own company, The Business Bible is the ultimate small business guide for ambitious people. Have no idea where to start? Don't worry, Victoria will help you design your dream lifestyle as an entrepreneur while...

As any entrepreneur will tell you, building and scaling startups is no easy feat. That’s exactly how Jonathan felt while launching multiple startups throughout high school and as a student at UC Berkeley. There weren’t any resources available that provided specific advice on how to reach that coveted first million dollars in revenue. Jonathan found information in disparate chunks spread across the web or in college textbooks. The concept of “growth hacking” was also obscure, with no actual steps on how to try it.

In this book you will learn where to get vacation and restaurant vouchers for pennies on the dollar, how to go from zero to 3000 website visitors literally overnight, and more.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

No mistake was made in heaven when God gave you the gift of leadership or teaching. Every gift you have—your instincts to lead and your passion to make a difference—came from the hand of a loving Father who crafted you. In this practical and inspiring book, Willow Creek Executive vice...

Introducing the book "Broken" by Scott Marker - the definitive guide to transforming your B2B sales and marketing strategies to gain an "unfair" advantage over your competitors. Based on over seven years of in-depth research and interviews with top CxOs, sales, marketing leaders, and frontline salespeople, Scott exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales and marketing.

The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.

Feast or famine, boom or bust - it's a pattern that too many sales organizations regard as a necessary evil. And that's plain wrong. If you want a long-term career, you need to get off the roller-coaster of inconsistent results. Instead of frantic scrambles to meet quotas, you can create a strong year-round record of closed sales, repeat customers, and increasing referrals, all while you build a growing prospect list.

Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.