Marketing Business Growth

Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Gary Hawkins, Sr., is no ordinary pastor. His out-of-the-box, cutting-edge creative thinking caused him to grow a church from 75 people to over 10,000 in less than five years! Being a new pastor, he turned his frustrations of "how to" grow ministry from the ground up into a simple step-by-step book of wisdom and knowledge that will grow any business. Voices of Faith Ministries has been named by Church Growth Magazine as the 25th fastest growing church in America. Gary has authored over 10 books that teach growth and development for ministry, business, or your personal life.

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform. Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success.

Where is your business headed? Have you toyed with a few marketing campaigns that didn’t result in increased sales? Are you looking to tap into new markets and grow your company? This program will give you the essential tools that you'll need to expand your markets. No fluff, only step-by-step tools for actionable results.

Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advised hundreds of contractors in how to effectively boost their visibility and reputation. Now, Heather shares the insight that has made her public relations agency, Ripley PR, one of the most respected and successful firms in the country.

Nowadays it is well-known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a sales rep-free experience. Do B2B sales and marketing teams have a major problem on their hands, or does this shift represent a huge opportunity? The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team!

You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you're not standing out and being noticed by your ideal customers, you may as well be invisible. So, how do you get more visible? In "Let's Get Visible!" brand consultant and designer Sapna Pieroux explains why branding is vital to growing your business.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

Relationship marketing is the way of the future and there is no better platform in existence to build a relationship with your ideal followers and customers than Facebook. Whether you want to become an influencer of millions, explode sales, spread your message, or build a new business from scratch, everything you need is in this audiobook. Most Facebook marketing books/courses over-complicate and under-explain; leaving you directionless and overwhelmed, fighting to get a positive ROI. That stops now.

Introducing the book "Broken" by Scott Marker - the definitive guide to transforming your B2B sales and marketing strategies to gain an "unfair" advantage over your competitors. Based on over seven years of in-depth research and interviews with top CxOs, sales, marketing leaders, and frontline salespeople, Scott exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales and marketing.

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process.

Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service, and it also explains thе main rеаѕоn whу mаnу ѕuссеѕѕful соmраniеѕ make excellent customer service аn imроrtаnt еlеmеnt in thеir agenda. What you’ll learn in this book will work great for business owners, entrepreneurs, and training of customer service specialists.

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

"Start with the end in mind" is probably the most powerful thing you'll ever hear when it comes to creating mega-success in the network marketing arena. If you can grasp what the big boys do very early on then that will be half the battle won because you'll know where you're heading as you build the big machine.

Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.

This audiobook is about sharing innovative marketing tactics to grow faster and smarter. The audiobook does not assume your level of knowledge and understanding of what growth hacking is all about. Thus, it starts with a beginner’s approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This audiobook gives you practical hands-on techniques on how you should apply growth hacking to achieve great success.