Marketing Business Growth

Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.

This book is specifically targeted at entrepreneurs who are interested in growth marketing. Growth marketing is a data-driven approach to marketing that focuses on identifying and implementing the most effective strategies for driving growth. The book covers a wide range of growth marketing techniques, including content marketing, social media marketing, and search engine optimization.

The Momentum Sales Model is a proven system for explosive sales growth that you can take anywhere. Whether you're in sales or an entrepreneur, I've been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

If you think it’s getting harder to both make a living and make a life, economist and former secretary of labor Robert Reich agrees with you. Americans may be earning more than ever before, but we’re paying a steep price: we’re working longer, seeing our families less, and our communities are fragmenting. With the clarity and insight that are his hallmarks, Reich delineates what success has come to mean in our time. He demonstrates that although we have more choices as consumers, and investors, the choices themselves are undermining the rest of our lives.

More and more dentists are signing up with dental insurance plans in the hopes that they will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are leveraging their size and power in negotiating higher reimbursements. What are we as a group to do? For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

This book is written as a frank, straight-shooting 'lean manifesto' direct to the people who need it most: small business owners and entrepreneurs who want to take their businesses to the next level without it taking over their life. 10% Wins is about focusing only on what truly matters in your business, and making small, easily achievable improvements that will compound into the profits you need to survive and thrive. 10% Wins takes a deceptively simple approach, but there is power in the simplicity.

Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advised hundreds of contractors in how to effectively boost their visibility and reputation. Now, Heather shares the insight that has made her public relations agency, Ripley PR, one of the most respected and successful firms in the country.

Just as in printed magazines, your clients can also advertise in online magazines. However, the responsiveness of ads must be taken into account. Ensure that ad campaigns for responsive ads communicate the same message on all devices. Your online magazine will show if your ad has been viewed on a PC, tablet, or cell phone. You can also measure how many people have seen your ad or have clicked on it and how many conversions have occurred. This data will help you determine the ROI for your ads.

What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform. Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success.

Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.

If you've spent a lot of your career and focusing on your personal brand it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build, and nurture your customer and audiences, but we can't rely on them. The idea of growth branding helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an audit for you to do that will help you organize your path to growth and success factors.

"Start with the end in mind" is probably the most powerful thing you'll ever hear when it comes to creating mega-success in the network marketing arena. If you can grasp what the big boys do very early on then that will be half the battle won because you'll know where you're heading as you build the big machine.

Relationship marketing is the way of the future and there is no better platform in existence to build a relationship with your ideal followers and customers than Facebook. Whether you want to become an influencer of millions, explode sales, spread your message, or build a new business from scratch, everything you need is in this audiobook. Most Facebook marketing books/courses over-complicate and under-explain; leaving you directionless and overwhelmed, fighting to get a positive ROI. That stops now.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

In a pandemic and post-pandemic world, managing a successful law firm is harder than ever. But what if there was one type of marketing lawyers could use that would completely revolutionize the trajectory of their firm? Erik and Elliot Alicea - cofounders of Empirical360 and MarketingBros - systematically lead lawyers to the conclusion that there is one marketing method that rises above the rest, and explain how its value would be immeasurable.