Marketing Business Growth

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

If you are looking to build your brand, establish your business or maintain and increase success in the areas you are currently working in, The 7-7-7 Rule provides you with multiple supporting components to ensure just that.

Nowadays it is well-known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a sales rep-free experience. Do B2B sales and marketing teams have a major problem on their hands, or does this shift represent a huge opportunity? The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team!

An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.

In a pandemic and post-pandemic world, managing a successful law firm is harder than ever. But what if there was one type of marketing lawyers could use that would completely revolutionize the trajectory of their firm? Erik and Elliot Alicea - cofounders of Empirical360 and MarketingBros - systematically lead lawyers to the conclusion that there is one marketing method that rises above the rest, and explain how its value would be immeasurable.

This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.

With more than a billion users in 75+ languages, YouTube connects with one-third of global internet users and provides creators and advertisers opportunities to reach large-scale audiences. Have you ever wondered how 16,000 YouTube accounts have millions of subscribers and get hundreds of thousands of views a day? Have you ever aspired and hoped that one day your YouTube channel could generate international business expansion and a passive income stream?

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.