Marketing Communications

Noted sales trainer Stephan Schiffman succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This audio program will boost your communications, planning, knowledge, rainmaking, visibility, and confidence. It's a wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

Every sale you make is a negotiation. If you’re not negotiating price, you’re negotiating with the customer on if they will … or will not … buy from you. This book is not about theory. These techniques have generated billions of dollars in sales. This book is also not about how to manipulate people into doing something they don’t want to do. It is not hardcore. It is a professional soft-sell, using human nature, psychology, and the power of the right words to move people where you want them to go.

The 4040 Solution is your unique guide to mastering emotional energy! It is the solution to ending painful and destructive dramas, whether in the boardroom, coaching session, sales meeting, at home, or in conversations with yourself. Unlike most emotional intelligence books that focus on thinking your way through emotional problems, this audiobook helps you learn how to feel your way through them so that you can feel good about yourself afterward.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.

What if you could love marketing by finding a way to do it that aligns with your higher purpose and values...and have more of your ideal clients as a result? This is what you'll learn by listening to this audiobook. By applying what you learn in this audiobook, you will have a solid plan for doing marketing in a way that feels great to your spirit and attracts the most ideal clients for your business.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Both persuasion and manipulation are methods of convincing people to do something, to get them to react favorably to your ideas, or to change their thinking to match yours. These techniques are based on principles of human action and interaction. Although the two are similar to some extent, they follow different styles, and their results are usually different. Both forms of manipulative psychology use the art of interpreting body language and communication to make your personality more appealing to others.

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

Not everyone is outgoing, polished, courageous, and loud. In this book you'll discover how you can be yourself and still crush it in your network marketing company. Be prepared to learn how introversion impacts your business, alternative strategies to get customers and recruits, and more....

In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections.

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.