Marketing Communications

Was weder ein Außendienst noch das Internet bieten können: In einem persönlichen Gespräch am Telefon können Verkäufer individuell, sofort und von Mensch zu Mensch auf ihre Kunden eingehen! Kaum ein Medium vereint diese Möglichkeiten...

Eighty percent of the companies believe they have an excellent social media presence, but according to customers, only eight percent actually do. If you want to create content that feels especially tailored to your clients. If you are looking to differentiate yourself online and provide irresistible value turning prospects into buyers. If you want to make the price of your product irrelevant to your customers. If you want your clients to find your brand irresistible without you having to sell them at all. Then, you deserve to know the secrets in this book.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Miscommunication, missed communication, and forgotten communication can impact business and personal interactions, faster than almost anything else. To defend against this, Stop Pretending You’re Being Heard provides multiple methods that can help you get your messages heard, understood, and remembered - strategies that can improve both professional and personal communication.

In her book Selling in a Skirt, Judy Hoberman offers invaluable and proven insights into how gender differences can affect sales outcomes, and the tools and strategies to drive real results in today's marketplace. Judy offers a suite of workshops, seminars, and coaching programs that compliment her highly successful book. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. Judy's humorous stories about how men and women sell, manage, recruit, and supervise differently will enlighten you in learning how both genders can support each other's successes in a more productive way.

If you're looking for a revolutionary way of doing business, then this audiobook is for you. Steve Beecham has created a never-ending referral machine. When you follow Steve’s simple yet revolutionary approach to building your business, life becomes more enjoyable and wealth-building opportunities present themselves freely.

Are you ready to take on a leadership role? Are you gaining more responsibility in life? Do you know how to make the connections you need to succeed? This amazing book bundle walks you through the steps you need to get the ball rolling and master the delicate art of conversation. Whatever your natural leadership ability, you can become the leader you want to be. You can learn the skills of leadership, no matter your qualifications, life experiences, or personality traits.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

Im Schnitt verlieren deutsche Unternehmen innerhalb von 5 Jahren 50 Prozent ihrer Kunden – aber es kostet bis zu 600 Prozent Mehrkosten...

This book is for entrepreneurs, marketers, founders, bloggers, or any other person who wants to compose copy to be in touch with a larger audience and to sell more effectively. In case your plan is to write copy to sell more online or to get more followers, then this book is for you.

Are you looking to get more followers on SnapChat but no idea how to get started? Do you already have a following and you're looking to monetize it? This audiobook is your answer. SnapChat is a great way to reach people and market your product. It is a cheaper mode of advertising than Facebook, and reaches a younger audience that may not actively use Facebook. It is a lot more visual with easier customer segmentation.

People have been talking about selling the same way for years. They might use different phrasing, but they’ve been saying the same things. “Don’t take no for an answer”! “Always be closing"! “You’re either born to sell, or you’re not". Well, guess what, times have changed. You don’t have to sell like that anymore! And no, you don’t have to be born with “the sales gene”. Anybody can succeed in sales, and better yet, everybody will find more success by being themselves.

Every sale you make is a negotiation. If you’re not negotiating price, you’re negotiating with the customer on if they will … or will not … buy from you. This book is not about theory. These techniques have generated billions of dollars in sales. This book is also not about how to manipulate people into doing something they don’t want to do. It is not hardcore. It is a professional soft-sell, using human nature, psychology, and the power of the right words to move people where you want them to go.

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

This may be the most important book you will ever hear. Whether you're an up-and-coming manager full of ambition and ideas, or an independent entrepreneur with big dreams of your own, you need to master the art of the perfect pitch. Why? It's your one opportunity to present yourself to potential clients or employers - your one chance to make a positive first impression, sell your personal vision, and, ultimately, close the deal. And sometimes, you only have three minutes to do it.

No frills! No formulas! Just fundamentals! It doesn’t matter if you are just starting out in sales or consider yourself an old pro; Meet More Make More has something for you! It is a no-nonsense guide to building an effective and productive network of loyal customers, strategic partners, and raving fans. The principles are simple to understand and easy to implement. Meet More Make More addresses key topics like effective communication; business party etiquette; social media best practices; and reputation management.