Marketing Communications

Written expressly for solopreneurs and self-employed consultants, Dr. Heidi Thorne discusses key behaviors and attitudes that can lead to small business failures in one-person operations.

Whether you are struggling with romantic relationships, work colleagues, family, or friendships, this books outlines three fundamental principles for authentic connections and fulfilling relationships. Using exercises that focus on authenticity and compassion, you can start building a web of connections around you that supports your truest self. This is the house that love can build, and this book will show you how.

Understanding the networking game can help build your author fan base and your book sales. But where and how do you start building your author network? I’ll answer this burning question for you by sharing what I’ve experienced and observed. Though all authors will benefit from the audiobook, self published authors who are responsible for their book's marketing will find it especially helpful.

You think witty soundbites come naturally to slick corporate executives appearing on TV? Jim Cameron's funny and insightful tales about his 40 years as a news reporter, media trainer, and public relations consultant pulls back the curtain on public relations tricks and techniques. You'll get the inside scoop on how Jim Cameron prepares spokespersons to match wits with skeptical reporters on television, radio, newspapers, and online.

Unlock your full potential as a salesperson with Sales Affirmations: Mastering Communication Skills for Sales Success, the ultimate guide to mastering the art of persuasive communication. This powerful book is packed with carefully crafted affirmations designed to boost your confidence, sharpen your interpersonal skills, and keep you motivated to close more deals. Whether you're a seasoned professional or just starting in sales, these affirmations will help you build stronger connections with clients, handle objections with ease, and stay focused on achieving your goals.

In this fast-listening book, 15-year podcasting and broadcasting veteran Alex Greenwood shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory listening for those new to podcasting, and a welcome addition to the veteran podcaster’s library.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

The health products industry has boomed from the humble Vitamin C tablet to a $75 billion global phenomenon. Products are sold everywhere from supermarkets to medical clinics to TV shops. This industry is predicted to double in sales again to $150 billion, crating an enormous financial opportunity for the successful companies. The challenge is that the new boom in functional foods is driving rapid change, creating opportunities for some companies and nightmares for others.

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

Your office is a place full of interactions and communication, whether it’s in a one-on-one meeting with a boss or employee, chatting about a project with a coworker, or pitching your ideas to the whole team. Whether you call it people skills or presentation skills, the ability to communicate with the people around you is crucial in the workplace and one that can be improved with these simple steps in Running Presentations & Meetings!

Discover the mindset of making yourself known.

This book contains proven steps and strategies on how to overcome your fear of speaking in public and make an impressive presentation. It will help you become more confident in speaking in front of large crowds whenever needed. More importantly, it will help you get your message across to your audience in a direct and clear way. After listening to this book, your fear of speaking in public will not be as much of a challenge as it is now.

If your sales prospects are not hanging on your every word; if they mostly tell you they need "time to think about it", or "to speak to the accountant (or wife, cat, or dog), and that they'll "get back to you", then walk away, never to return, then this audiobook is a must have.

Employers will ask you questions about money (how much do you make, how much do you want to make) in the interview, and you must know what to say when they do. In this report, I tell you how to keep everybody happy by smoothly answering questions about salary, from the interview to the negotiations.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

There are countless books taking on the subject of the Elevator Pitch, that address that one sentence method that wakes up the interest and make the customer want to know more and more. But, the experienced networker and entrepreneur Daniel Kern knows from personal experience: Even the best prepared Elevator Pitch interests a very small number of people. With his new approach "Elevator Pitch 2.0" success can be multiplied, while making less of an effort. In this guide, he gives an approach suitable for everyone to learn. As a successful networker Daniel Kern makes more than 90 percent of his sales through recommendations from his network. The Elevator Pitch 2.0 has already opened hundreds of doors for him.

What do motivational speakers, salespeople, preachers, and lawyers have in common? They are all in the business of convincing people, and they do it well. In fact, they do it so well, that this is their job - to persuade people to "buy" what they are selling, whether it's an actual product, or a concept, a story, an ideology, etc.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

La comunicacion es el combustible para el crecimiento de sus empresas, mueve sus negocios como la gasolina ayuda al funcionamiento de los autos; si se suspende, paraliza el negocio.

In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome. Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.