Marketing Communications

Der Niedergang von Opel und KarstadtQuelle, die Stagnation der Credit-Suisse-Gruppe und der Deutschen Bank haben eine gemeinsame Erklärung: falsches Marketing. Diese Unternehmen wenden fast ausschließlich US-amerikanische Formen des Marketings an. Das Ergebnis sind Pleiten und Unternehmenszusammenschlüsse. Diese Denkschule der Kommunikation wird Europas Unternehmen ruinieren, wenn sie nicht eigene Modelle verwenden. Klaus J. Stöhlkers Konzept der Euro-Kommunikation basiert auf bewährten und modernen, zielgruppenorientierten Instrumenten der Information und Kommunikation.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

Bad talks are bad for business. In this one-of-a-kind “Learn & Affirm” audio you will not only learn eight powerful strategies that will give you the ability to speak with poise, power, and pizazz in front of any audience, but by using Stan Munslow’s proven “Learn & Affirm” process, you will learn these strategies faster and more effectively than you ever thought possible.

Miscommunication, missed communication, and forgotten communication can impact business and personal interactions, faster than almost anything else. To defend against this, Stop Pretending You’re Being Heard provides multiple methods that can help you get your messages heard, understood, and remembered - strategies that can improve both professional and personal communication.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur.

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best. And that's why Perception is so important. With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.

This bundle includes four audiobooks in one. It comes with Instagram Marketing, Make Money from Home, Cryptocurrency, and Body Language Secrets.

Unleash your sales potential with the ultimate audiobook bundle - 'Proven Sales Formula' and 'How to be the Best Seller.' In 'Proven Sales Formula: Crafting a Path to Sales Triumph,' discover the blueprint to sales success as this audiobook demystifies the proven sales formula, unveiling winning strategies, and offering actionable insights to revolutionize your approach to sales. From mastering persuasion to navigating market trends, this guide paves the way for sales excellence.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

The goal of The Samurai of Sales: The Path To True Sales Mastery is to give the listener an arsenal of real life selling skills and philosophy that he can use to generate massive sales and consistently outperform the competition, while cultivating the realization that when done properly, being in professional sales is one of the most amazing privileges on the planet. While this program is designed for the contemporary sales professional and what is needed to thrive in today's sales climate, it related these ideas and tools through the philosophy of the ancient samurai.

This may be the most important book you will ever hear. Whether you're an up-and-coming manager full of ambition and ideas, or an independent entrepreneur with big dreams of your own, you need to master the art of the perfect pitch. Why? It's your one opportunity to present yourself to potential clients or employers - your one chance to make a positive first impression, sell your personal vision, and, ultimately, close the deal. And sometimes, you only have three minutes to do it.

Imagine if every time you spoke in public - be it at a conference, event, webinar or Zoom presentation - you had people queuing up to do business with you. With the right tools, public speaking can help you to increase your influence, grow your business, and get you an ROI every time you speak. Beyond this, speaking helps you to be seen as a leading authority and go-to in your industry, becoming highly in demand as an individual, brand, or company.