Marketing Communications

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

Im Schnitt verlieren deutsche Unternehmen innerhalb von 5 Jahren 50 Prozent ihrer Kunden – aber es kostet bis zu 600 Prozent Mehrkosten...

This book is for entrepreneurs, marketers, founders, bloggers, or any other person who wants to compose copy to be in touch with a larger audience and to sell more effectively. In case your plan is to write copy to sell more online or to get more followers, then this book is for you.

Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service, and it also explains thе main rеаѕоn whу mаnу ѕuссеѕѕful соmраniеѕ make excellent customer service аn imроrtаnt еlеmеnt in thеir agenda. What you’ll learn in this book will work great for business owners, entrepreneurs, and training of customer service specialists.

In this audiobook, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. Are You Visible?: A Simple Guide on How to Be Seen, Heard, and Chosen as the Go-to Leader is a must-listen for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are!

Eighty percent of the companies believe they have an excellent social media presence, but according to customers, only eight percent actually do. If you want to create content that feels especially tailored to your clients. If you are looking to differentiate yourself online and provide irresistible value turning prospects into buyers. If you want to make the price of your product irrelevant to your customers. If you want your clients to find your brand irresistible without you having to sell them at all. Then, you deserve to know the secrets in this book.

You will start at the beginning, learning what focused networking is all about and why it is so vitally important to your business. Next, you’ll look at effective networking techniques and strategies. These proven techniques and strategies will be broken down into actionable steps that you can begin to use today. You’ll also learn about some very common networking obstacles and what you can do to overcome them. You will then learn how to put together a networking checklist that you can use on the fly, before any networking events or opportunities.

Was sind Symbole, Signale und was ist Semiotik? Wie uns Symbole im Vertrieb helfen können, um zu überzeugen. Wie wir was kommunizieren, ist entscheidend für den Erfolg. Symbole sind Kommunikation mit dem Unterbewusstsein. Was Kleidung und Verhalten über uns aussagt, ist mehr als wir denken. Verstehen von cultural codes, corporate codes und alltäglichen Ritualen.

Führung hat nichts mit Hierarchie zu tun. Die vier übelsten Arten von Problem-Chefs und wie Sie damit umgehen lernen. Wie man seinen Chef führt, ohne ihn vorzuführen. Warum man zum richtigen Zeitpunkt auch gegen die Meinung des Chefs argumentieren sollte.

Warum Einstellung und innerer Dialog wichtiger sind als stures Auswendiglernen: Wie man zuverlässig jeden Smalltalk meistert, Warum die positive Formulierung immer gewinnt, Wie man sich selbst permanent reflektiert, Warum ein starkes Ende so wichtig ist, Wie Rhetorik im Business garantiert wirkt.

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.

Here's the problem: In my work as a speaking coach people tell me all the time how much they dislike, even hate, speaking before others. And is it ever obvious when I sit in on their presentations... the shaky voices, the tense and uninspiring delivery, the red faces and off-putting body language.

Think about it... If you ever find yourself up there in front of the room, giving talks or presentations lacking in confidence, expertise, or charisma, you don't lead, you don't convince, and you don't sell. Bottom line: Bad talks are bad for business. In this one-of-a-kind "Learn & Affirm" audio you will not only learn eight powerful strategies that will give you the ability to speak with poise, power, and pizzazz in front of any audience, but by using Stan Munslow's proven "Learn & Affirm" process, you will learn these strategies faster and more effectively than you ever thought possible.

Gemeinsam zum Erfolg: Wer clever netzwerken möchte, muss mehr tun, als nur seine Kreditkarte zu verteilen. In diesem Sales-up-Call erfahren Sie, worauf es beim professionellen Netzwerken wirklich ankommt und wie Sie qualitativ hochwertige Geschäftskontakte finden, die Sie langfristig weiterbringen.

Frutto del confronto e della proficua collaborazione tra due professionisti con diversi percorsi formativi e lavorativi...

How do you hire and train sales people, and how do you use them effectively? In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide. He helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion.

Los influencers realizan un doble intercambio: por un lado, ofrecen contenidos de calidad a una audiencia digital a cambio de su atención; por otro lado, una vez que consiguen un nivel muy alto de visibilidad, ofrecen esa atención a empresas a cambio de dinero, productos o servicios. Si quieres ser un influencer, tanto para el primer intercambio como para el segundo, deberás desarrollar conocimientos en torno a las plataformas, las audiencias y los contenidos que te permitirán llegar a un máximo punto de visibilidad, para luego poder monetizar tu actividad.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your competitors, with a brand to be proud of, that speaks to your ideal customer in a way that emotionally engages them. Becoming the dominant brand in your niche will give you more time and more profit, so you can spend it on what you enjoy, with the people you love.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.