Marketing Insights
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Sandler Success Principles
- 11 Insights That Will Change the Way You Think and Sell
- Auteur(s): Bruce Seidman, David Mattson
- Narrateur(s): Sean Pratt
- Durée: 3 h et 4 min
- Version intégrale
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Performance
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Histoire
Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.
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Sandler Success Principles
- 11 Insights That Will Change the Way You Think and Sell
- Narrateur(s): Sean Pratt
- Durée: 3 h et 4 min
- Date de publication: 2018-03-05
- Langue: Anglais
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Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships....
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Prix courant: 21,00$ ou 1 crédit
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Auteur(s): Adele Revella
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Prix courant: 22,26$ ou 1 crédit
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Auteur(s): Richmond Wong
- Narrateur(s): Richmond Wong
- Durée: 6 h et 38 min
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Performance
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrateur(s): Richmond Wong
- Durée: 6 h et 38 min
- Date de publication: 2024-07-03
- Langue: Anglais
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Prix courant: 25,00$ ou 1 crédit
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Auteur(s): Michael Harris
- Narrateur(s): Dean Wendt
- Durée: 1 h et 39 min
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Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Narrateur(s): Dean Wendt
- Durée: 1 h et 39 min
- Date de publication: 2015-04-02
- Langue: Anglais
- How does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer....
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Prix courant: 9,20$ ou 1 crédit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 17,12$ ou 1 crédit
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Strategic Marketing
- Insights on Setting Smart Directions for Your Business
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 2 h et 17 min
- Version intégrale
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Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.
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Strategic Marketing
- Insights on Setting Smart Directions for Your Business
- Narrateur(s): Marcia Yudkin
- Durée: 2 h et 17 min
- Date de publication: 2011-11-17
- Langue: Anglais
- Become the master of your business fate.With proper attention to marketing strategy, success is no accident....
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Prix courant: 12,11$ ou 1 crédit
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Auteur(s): Bernd Schmitt
- Narrateur(s): Walter Dixon
- Durée: 6 h et 40 min
- Version intégrale
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrateur(s): Walter Dixon
- Durée: 6 h et 40 min
- Date de publication: 2012-05-01
- Langue: Anglais
- Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Eureka!
- The Science and Art of Insights
- Auteur(s): Andrew Grenville
- Narrateur(s): Andrew Grenville
- Durée: 4 h et 55 min
- Version intégrale
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Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision. As an industry we don’t think much about how we arrive at an insight; we just do some analysis and assume it’s the best it can be. But is it? Intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have grappled with questions of cognitive bias and misperception and how these limitations affect their insights.
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Eureka!
- The Science and Art of Insights
- Narrateur(s): Andrew Grenville
- Durée: 4 h et 55 min
- Date de publication: 2020-07-15
- Langue: Anglais
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Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision....
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Prix courant: 18,74$ ou 1 crédit
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The Decade of Do
- Insights Shaping the Future of Marketing and Communications
- Auteur(s): Richard Brett, Brian Corrigan, Bridget Jung
- Narrateur(s): Richard Brett
- Durée: 5 h et 31 min
- Version intégrale
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Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.
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The Decade of Do
- Insights Shaping the Future of Marketing and Communications
- Narrateur(s): Richard Brett
- Durée: 5 h et 31 min
- Date de publication: 2020-12-15
- Langue: Anglais
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Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them....
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Prix courant: 25,00$ ou 1 crédit
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Wit, Wisdom and the Business of Weddings
- A Compendium of Ideas, Insight, and Inspiration from an Industry Leader
- Auteur(s): Alan Berg CSP
- Narrateur(s): Alan Berg CSP
- Durée: 4 h et 28 min
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Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.
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Listen to this book!
- Écrit par Utilisateur anonyme le 2021-03-16
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Wit, Wisdom and the Business of Weddings
- A Compendium of Ideas, Insight, and Inspiration from an Industry Leader
- Narrateur(s): Alan Berg CSP
- Durée: 4 h et 28 min
- Date de publication: 2019-12-06
- Langue: Anglais
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Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business....
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Prix courant: 18,74$ ou 1 crédit
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 47 min
- Version intégrale
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Performance
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Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 47 min
- Date de publication: 2011-12-15
- Langue: Anglais
- Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization....
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Prix courant: 12,11$ ou 1 crédit
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Auteur(s): Janelle Estes, Andy MacMillan
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
- Version intégrale
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
- Date de publication: 2022-02-15
- Langue: Anglais
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Prix courant: 22,26$ ou 1 crédit
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Winning in Sales: The 7 Musts
- Succeed in the Modern Game of Selling
- Auteur(s): André Taylor
- Narrateur(s): André Taylor
- Durée: 4 h et 19 min
- Production originale
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Au global
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Performance
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Histoire
Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.
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Winning in Sales: The 7 Musts
- Succeed in the Modern Game of Selling
- Narrateur(s): André Taylor
- Durée: 4 h et 19 min
- Date de publication: 2011-12-23
- Langue: Anglais
- Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever......
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Prix courant: 18,48$ ou 1 crédit
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Blueprint for Building a Successful Brand
- Valuable Insights from Global Brands for Creators, Influencers, Startups & Businesses in the Digital Age
- Auteur(s): Arthur Harrison
- Narrateur(s): Michael C. Vincent
- Durée: 7 h et 8 min
- Version intégrale
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"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.
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Blueprint for Building a Successful Brand
- Valuable Insights from Global Brands for Creators, Influencers, Startups & Businesses in the Digital Age
- Narrateur(s): Michael C. Vincent
- Durée: 7 h et 8 min
- Date de publication: 2024-11-07
- Langue: Anglais
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"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age.
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Prix courant: 25,00$ ou 1 crédit
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Auteur(s): Anthony Milia
- Narrateur(s): Logan Foster
- Durée: 5 h et 11 min
- Version intégrale
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Au global
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Performance
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Narrateur(s): Logan Foster
- Durée: 5 h et 11 min
- Date de publication: 2023-03-16
- Langue: Anglais
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page....
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Prix courant: 25,00$ ou 1 crédit
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- Auteur(s): Tim Koelzer, Kristin Kurth
- Narrateur(s): Chris Abell
- Durée: 6 h et 49 min
- Version intégrale
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How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- Narrateur(s): Chris Abell
- Durée: 6 h et 49 min
- Date de publication: 2021-05-20
- Langue: Anglais
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Authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy....
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Prix courant: 25,00$ ou 1 crédit
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Persuading People to Buy
- Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 2 h et 10 min
- Version intégrale
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Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....
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Packed with important insights
- Écrit par Utilisateur anonyme le 2020-11-20
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Persuading People to Buy
- Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
- Narrateur(s): Marcia Yudkin
- Durée: 2 h et 10 min
- Date de publication: 2011-11-17
- Langue: Anglais
- Attract interest, then nail the sale.With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch....
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Insight-Led Selling
- Adopt an Executive Mindset, Build Credibility, Communicate with Impact
- Auteur(s): Stephen Timme, Melody Astley
- Narrateur(s): Paul Schmidt, Stephen Timme, Melody Astley
- Durée: 4 h et 52 min
- Version intégrale
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You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.
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Insight-Led Selling
- Adopt an Executive Mindset, Build Credibility, Communicate with Impact
- Narrateur(s): Paul Schmidt, Stephen Timme, Melody Astley
- Durée: 4 h et 52 min
- Date de publication: 2021-10-28
- Langue: Anglais
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You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities....
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Prix courant: 20,19$ ou 1 crédit
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- Auteur(s): Christian Shaffer, Robert Gandley
- Narrateur(s): Kevin Kollins
- Durée: 29 min
- Version intégrale
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Au global
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Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- Narrateur(s): Kevin Kollins
- Durée: 29 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell....
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Prix courant: 5,31$ ou 1 crédit
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- Auteur(s): Ron Kaufman
- Narrateur(s): Adam Danoff
- Durée: 5 h et 45 min
- Version intégrale
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Au global
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Performance
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Histoire
These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- Narrateur(s): Adam Danoff
- Durée: 5 h et 45 min
- Date de publication: 2015-11-04
- Langue: Anglais
- These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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