Marketing New Business
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Auteur(s): Renee Mauborgne, W. Chan Kim
- Narrateur(s): Christian Steiner
- Durée: 9 h et 48 min
- Version intégrale
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Au global
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Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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Poor
- Écrit par Utilisateur anonyme le 2017-11-12
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Narrateur(s): Christian Steiner
- Durée: 9 h et 48 min
- Date de publication: 2017-09-26
- Langue: Anglais
- Blue Ocean Shift is packed with research and examples of how leaders in diverse industries made the shift and created new markets by applying the process and tools outlined in the book....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Version intégrale
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Au global
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Version intégrale
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Au global
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Histoire
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- Écrit par Utilisateur anonyme le 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 20,92$ ou 1 crédit
Prix réduit: 20,92$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Version intégrale
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Au global
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Histoire
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Auteur(s): Kit Yarrow
- Narrateur(s): Ann Osmond
- Durée: 6 h et 23 min
- Version intégrale
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Au global
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Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Narrateur(s): Ann Osmond
- Durée: 6 h et 23 min
- Date de publication: 2020-07-27
- Langue: Anglais
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In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sandler Enterprise Selling
- Winning, Growing, and Retaining Major Accounts
- Auteur(s): David H. Mattson, Brian W. Sullivan
- Narrateur(s): Sean Pratt
- Durée: 4 h et 44 min
- Version intégrale
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Au global
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This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.
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Sandler Enterprise Selling
- Winning, Growing, and Retaining Major Accounts
- Narrateur(s): Sean Pratt
- Durée: 4 h et 44 min
- Date de publication: 2018-04-01
- Langue: Anglais
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This step-by-step book is designed for selling teams committed to high achievement in the enterprise environment. You'll discover practical solutions to the complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Auteur(s): Play Bigger LLC, Dave Peterson, Christopher Lochhead, Autres
- Narrateur(s): Sean Pratt
- Durée: 8 h et 7 min
- Version intégrale
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Au global
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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A must read if you are an entrepreneur.
- Écrit par Utilisateur anonyme le 2021-08-11
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Narrateur(s): Sean Pratt
- Durée: 8 h et 7 min
- Date de publication: 2016-06-14
- Langue: Anglais
- The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Auteur(s): Lawrence Ingrassia
- Narrateur(s): Sean Patrick Hopkins
- Durée: 8 h et 34 min
- Version intégrale
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Au global
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As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrateur(s): Sean Patrick Hopkins
- Durée: 8 h et 34 min
- Date de publication: 2020-01-28
- Langue: Anglais
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A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Auteur(s): Bill Cates
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Version intégrale
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Au global
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Histoire
While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
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Excellent read
- Écrit par Hemant le 2020-05-06
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Date de publication: 2015-12-18
- Langue: Anglais
- Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Human Element
- Overcoming the Resistance That Awaits New Ideas
- Auteur(s): Loran Nordgren, David Schonthal
- Narrateur(s): Peter Lerman
- Durée: 7 h et 13 min
- Version intégrale
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Au global
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Histoire
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.
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Great content
- Écrit par Nima le 2022-07-21
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The Human Element
- Overcoming the Resistance That Awaits New Ideas
- Narrateur(s): Peter Lerman
- Durée: 7 h et 13 min
- Date de publication: 2021-11-09
- Langue: Anglais
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The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Auteur(s): Leslie Zane
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
- Version intégrale
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Au global
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People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
- Date de publication: 2024-06-18
- Langue: Anglais
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A renowned branding consultant and behavioral psychologist shows listeners how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Sell Different!
- All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
- Auteur(s): Lee B. Salz, Jack Daly - foreword
- Narrateur(s): Lee B. Salz
- Durée: 5 h et 34 min
- Version intégrale
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Au global
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Histoire
How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.
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Sell Different!
- All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
- Narrateur(s): Lee B. Salz
- Durée: 5 h et 34 min
- Date de publication: 2021-09-14
- Langue: Anglais
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This book provides game-changing new strategies to outsmart, outmaneuver, and outsell your competition....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Online Business Blueprint
- A 7-Day Action Plan to Implement Proven E-Commerce and Digital Marketing Strategies, Break Free from the Corporate Cage, and Start Earning Passive Income Now
- Auteur(s): Delia Austin
- Narrateur(s): Emily Thiel
- Durée: 3 h et 51 min
- Version intégrale
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Au global
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Histoire
Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.
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The Online Business Blueprint
- A 7-Day Action Plan to Implement Proven E-Commerce and Digital Marketing Strategies, Break Free from the Corporate Cage, and Start Earning Passive Income Now
- Narrateur(s): Emily Thiel
- Durée: 3 h et 51 min
- Date de publication: 2023-12-14
- Langue: Anglais
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Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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No B.S. Business Success in the New Economy
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 10 h et 1 min
- Version intégrale
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Au global
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Histoire
Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.
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No B.S. Business Success in the New Economy
- Narrateur(s): Joe Pardavila
- Série: No B.S.
- Durée: 10 h et 1 min
- Date de publication: 2021-02-01
- Langue: Anglais
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Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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How to Sell a Car Every Day
- A Training Guide for New Sales Professionals
- Auteur(s): Jeff Lovett
- Narrateur(s): Jeff Lovett
- Durée: 1 h et 54 min
- Version intégrale
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Au global
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Histoire
How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.
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How to Sell a Car Every Day
- A Training Guide for New Sales Professionals
- Narrateur(s): Jeff Lovett
- Durée: 1 h et 54 min
- Date de publication: 2023-12-14
- Langue: Anglais
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How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Mastery of Selling
- For New Homes
- Auteur(s): Roland Nairnsey
- Narrateur(s): Roland Nairnsey
- Durée: 9 h et 1 min
- Version intégrale
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Au global
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Whether you are just beginning your career or have been selling for many years at an advanced level, the Mastery of Selling demystifies the sales process to help you accomplish sales mastery. World-renowned new home sales coach Roland Nairnsey shares his proven techniques, honed from his decades of new home success and coaching.
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Mastery of Selling
- For New Homes
- Narrateur(s): Roland Nairnsey
- Durée: 9 h et 1 min
- Date de publication: 2023-07-10
- Langue: Anglais
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Whether you are just beginning your career or have been selling for many years at an advanced level, the Mastery of Selling demystifies the sales process to help you accomplish sales mastery....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Revenue Operations
- A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
- Auteur(s): Stephen Diorio, Chris K. Hummel
- Narrateur(s): Graham Rowat
- Durée: 12 h et 18 min
- Version intégrale
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Au global
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Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
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Revenue Operations
- A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
- Narrateur(s): Graham Rowat
- Durée: 12 h et 18 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Cluetrain Manifesto: 10th Anniversary Edition
- Auteur(s): Rick Levine, Christopher Locke, Doc Searls, Autres
- Narrateur(s): Brian A Morris
- Durée: 9 h et 41 min
- Version intégrale
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Au global
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Histoire
The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.
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The Cluetrain Manifesto: 10th Anniversary Edition
- Narrateur(s): Brian A Morris
- Durée: 9 h et 41 min
- Date de publication: 2012-05-17
- Langue: Anglais
- The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Version intégrale
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Au global
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Performance
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Histoire
Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Utilisateur anonyme le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Business Basics Boot Camp: The Ultimate Crash Course for Entrepreneurs (Updated)
- Auteur(s): Mitche Graf
- Narrateur(s): Mitche Graf
- Durée: 5 h et 34 min
- Version intégrale
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Au global
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Performance
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Histoire
In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures, while working less and playing more, utilizing his heralded "24-7 mentality". You will learn how to maximize efficiency, overcome procrastination and self-doubt, and earn significantly more money than you can make in your nine-to-five job, while putting your lifestyle at the top of the food chain.
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Business Basics Boot Camp: The Ultimate Crash Course for Entrepreneurs (Updated)
- Narrateur(s): Mitche Graf
- Durée: 5 h et 34 min
- Date de publication: 2022-02-02
- Langue: Anglais
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In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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