Marketing New Business

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

Marketing Like We're Human is for quietly rebellious business owners like you who want to be gentle, authentic, AND successful in your marketing and business. This radical business approach is offering you a road map to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

It just makes sense, when you understand your audience and they feel understood, you’ll win more clients and make more sales in ANY economy. Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV’s, administering medications, and intubating patients, his greatest strengths were understanding his patient’s pain and having them believe and trust that he was there to help.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Velocity Overdrive: The Road to Reinvention is the third book from entrepreneur and former dealer Dale Pollak's Velocity series. In his prior books, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability, Pollak introduced the Velocity Method of Inventory Management TM and the application of market-based metrics for improving the performance of used vehicle departments. Velocity Overdrive shifts the discussion of velocity principles and metrics to the next level.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white collar worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online.

What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.

In order to make the most money possible online, you need a fast and easy way to connect with your target audience. These are people who are hungry for your information and who have proven that they're interested in your niche market, because they've signed up to a mailing list for more information. They are confirmed subscribers - and if you do your job right, they’ll quickly turn into confirmed customers.

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

In July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making beer. Two years later, they'd opened their own brewery on the Gold Coast in Australia called Black Hops. It's been an epic journey, from "the little situation" in China, to a collaboration with the biggest entertainment franchise on earth, and finally - launching a brewery. Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget.

In Dale’s 30 years of being involved in this incredible industry of network marketing, he has found that the one thing that most leaders and distributors are frustrated with is how to keep the people in their business and keep a higher percentage of active team members from year to year. Instead, it seems as if most individuals have revolving door to their networking business.

Chris Widener, one of America's top business minds, provides a simple explanation on the power of one of the world's most unique and misunderstood businesses today. This audio program takes an in-depth look at network marketing through a comparison of traditional businesses. Discover how an MLM business has unlimited power to produce wealth.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

Network marketing secrets revealed! Learn the best strategies from a real network marketing professional. Finally, go pro with this network marketing blueprint.