Marketing Psychology

Liste de produits
    • Channeling Attention for Change
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): John Bedford Lloyd
    • Durée: 9 h et 24 min
    • Date de publication: 2016-09-06
    • Langue: Anglais
    • 4.5 out of 5 stars 182 évaluations
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Prix courant: 25,99$ ou 1 crédit

    Prix réduit: 25,99$ ou 1 crédit

    • The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    • Auteur(s): Rory Sutherland
    • Narrateur(s): Rory Sutherland
    • Durée: 9 h et 38 min
    • Date de publication: 2019-05-07
    • Langue: Anglais
    • 5 out of 5 stars 102 évaluations
    • Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

    Prix courant: 31,46$ ou 1 crédit

    Prix réduit: 31,46$ ou 1 crédit

    • Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
    • Auteur(s): Leonard Moore
    • Narrateur(s): KC Wayman
    • Durée: 3 h et 27 min
    • Date de publication: 2019-07-09
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • Ten Easy Rules to Make Sense of Statistics
    • Auteur(s): Tim Harford
    • Narrateur(s): Tim Harford
    • Durée: 10 h et 24 min
    • Date de publication: 2021-02-02
    • Langue: Anglais
    • 4.5 out of 5 stars 123 évaluations
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Why Some Ideas Survive and Others Die
    • Auteur(s): Chip Heath, Dan Heath
    • Narrateur(s): Charles Kahlenberg
    • Durée: 8 h et 37 min
    • Date de publication: 2006-12-18
    • Langue: Anglais
    • 4.5 out of 5 stars 155 évaluations
    • In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales
    • Auteur(s): Jeffrey Simmons
    • Narrateur(s): Johnny Mitchell
    • Durée: 4 h et 5 min
    • Date de publication: 2025-02-04
    • Langue: Anglais
    • Pas de évaluations
    • Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before.

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • 50 Scientifically Proven Ways to Be Persuasive
    • Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrateur(s): Blair Hardman
    • Durée: 5 h et 22 min
    • Date de publication: 2009-02-17
    • Langue: Anglais
    • 3 out of 5 stars 8 évaluations
    • Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

    Prix courant: 19,99$ ou 1 crédit

    Prix réduit: 19,99$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

  • Prix courant: 16,31$ ou 1 crédit

    Prix réduit: 16,31$ ou 1 crédit

  • Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • Are You Indispensable?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 8 h et 19 min
    • Date de publication: 2010-01-26
    • Langue: Anglais
    • 4.5 out of 5 stars 184 évaluations
    • The best-selling author of Tribes and The Dip returns with his most powerful book yet....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
    • Auteur(s): Patrick Lencioni
    • Narrateur(s): Dan Woren
    • Durée: 4 h et 17 min
    • Date de publication: 2010-02-23
    • Langue: Anglais
    • 5 out of 5 stars 73 évaluations
    • This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,99$ ou 1 crédit

    Prix réduit: 19,99$ ou 1 crédit

    • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    • Auteur(s): Drew Eric Whitman
    • Narrateur(s): Johnny Heller
    • Durée: 6 h et 17 min
    • Date de publication: 2017-05-12
    • Langue: Anglais
    • 5 out of 5 stars 57 évaluations
    • You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....

    Prix courant: 20,15$ ou 1 crédit

    Prix réduit: 20,15$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • The Art of Making and Marketing Work That Lasts
    • Auteur(s): Ryan Holiday
    • Narrateur(s): Ryan Holiday
    • Durée: 7 h
    • Date de publication: 2017-07-18
    • Langue: Anglais
    • 4.5 out of 5 stars 57 évaluations
    • How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Auteur(s): Malcolm Gladwell
    • Narrateur(s): Malcolm Gladwell
    • Durée: 3 h et 4 min
    • Date de publication: 2006-04-01
    • Langue: Anglais
    • 4.5 out of 5 stars 35 évaluations
    • Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

    Prix courant: 19,18$ ou 1 crédit

    Prix réduit: 19,18$ ou 1 crédit

    • How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
    • Auteur(s): Christophe Morin PhD, Patrick Renvoise
    • Narrateur(s): Christopher Price
    • Durée: 10 h et 12 min
    • Date de publication: 2018-10-02
    • Langue: Anglais
    • 4.5 out of 5 stars 8 évaluations
    • Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • Auteur(s): Adam Alter
    • Narrateur(s): Tristan Morris
    • Durée: 7 h et 18 min
    • Date de publication: 2013-03-21
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How Technology Brought Us Together and Why It Might Drive Us Apart
    • Auteur(s): Rachel Botsman
    • Narrateur(s): Caroline Baum
    • Durée: 10 h et 34 min
    • Date de publication: 2017-11-14
    • Langue: Anglais
    • Pas de évaluations
    • From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....

    Prix courant: 28,27$ ou 1 crédit

    Prix réduit: 28,27$ ou 1 crédit