Marketing Psychology
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Pre-Suasion
- Channeling Attention for Change
- Auteur(s): Robert B. Cialdini
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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informative, but difficult to listen to. Too much
- Écrit par Curtis S. le 2018-01-09
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Pre-Suasion
- Channeling Attention for Change
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
- Date de publication: 2016-09-06
- Langue: Anglais
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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Prix courant: 25,99$ ou 1 crédit
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Rory Sutherland's narration is truly special
- Écrit par Shane Duquette le 2020-04-29
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Date de publication: 2019-05-07
- Langue: Anglais
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....
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The Psychology of Selling and Persuasion
- Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
- Auteur(s): Leonard Moore
- Narrateur(s): KC Wayman
- Durée: 3 h et 27 min
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Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.
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The Psychology of Selling and Persuasion
- Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
- Narrateur(s): KC Wayman
- Durée: 3 h et 27 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you....
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
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Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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too much fluff
- Écrit par Par le 2021-06-22
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Date de publication: 2006-12-18
- Langue: Anglais
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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Sales Development Psychology
- Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales
- Auteur(s): Jeffrey Simmons
- Narrateur(s): Johnny Mitchell
- Durée: 4 h et 5 min
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Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!
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Sales Development Psychology
- Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales
- Narrateur(s): Johnny Mitchell
- Durée: 4 h et 5 min
- Date de publication: 2025-02-04
- Langue: Anglais
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Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before.
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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interesting content, boring delivery
- Écrit par Eva Villalba le 2024-10-31
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
- Date de publication: 2009-02-17
- Langue: Anglais
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 7 h et 39 min
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Still the Best Marketing Book Ever
- Écrit par Erin Courtney Adair le 2020-05-28
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrateur(s): Sally Hogshead
- Durée: 7 h et 39 min
- Date de publication: 2016-04-26
- Langue: Anglais
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Prix courant: 27,96$ ou 1 crédit
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Propaganda
- Auteur(s): Edward Bernays, Mark Crispin Miller - introduction
- Narrateur(s): Grover Gardner
- Durée: 4 h et 42 min
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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Worth the time and Money
- Écrit par Joel B le 2021-10-02
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Propaganda
- Narrateur(s): Grover Gardner
- Durée: 4 h et 42 min
- Date de publication: 2017-07-25
- Langue: Anglais
- A seminal and controversial figure in the history of political thought and public relations....
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Prix courant: 16,31$ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13$ ou 1 crédit
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Linchpin
- Are You Indispensable?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
- Écrit par Utilisateur anonyme le 2018-12-21
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Linchpin
- Are You Indispensable?
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
- Date de publication: 2010-01-26
- Langue: Anglais
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The best-selling author of Tribes and The Dip returns with his most powerful book yet....
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Auteur(s): Patrick Lencioni
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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WOW
- Écrit par Dee S. le 2022-12-23
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
- Date de publication: 2010-02-23
- Langue: Anglais
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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Failed to deliver
- Écrit par green orchid le 2024-10-22
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,99$ ou 1 crédit
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Only book I've ever read multiple times
- Écrit par Mike le 2018-02-22
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
- Date de publication: 2017-05-12
- Langue: Anglais
- You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Amazon Customer le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
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The Tipping Point
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Version abrégée
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- Écrit par Kyle le 2021-09-22
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The Tipping Point
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Date de publication: 2006-04-01
- Langue: Anglais
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Prix courant: 19,18$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Auteur(s): Adam Alter
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
- Version intégrale
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Au global
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Performance
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Histoire
Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
- Date de publication: 2013-03-21
- Langue: Anglais
- An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Auteur(s): Rachel Botsman
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Version intégrale
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Au global
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Performance
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Histoire
From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Date de publication: 2017-11-14
- Langue: Anglais
- From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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