Marketing Psychology

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

I was executive director for a nonprofit for those with mental illness, I gave speeches from Washington DC to Berkeley. People told me to write a book, so I did. It was about 20 pages. Basically, it was on of my speeches. I decided I didn't know enough to write a book and to take a year to do some research. That research extended over four years. I self-published it five months before the advent of Kindle. I updated it, added about 80 pages and published a second edition in January of 2019.

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?

Social media selling secrets for coaches, consultants, service providers, and online store owners. The essential book to fill your social media channels, websites, and funnels with dream customers.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!

Manipulation Mastery: How to Master Manipulation, Mind Control, and NLP is the second follow-up book to Manipulation: The Definitive Guide to Understanding Manipulation, Mind Control, and NLP. While the first book introduced you to these tactics, described what they were, and how they are applied, within this book, you will learn the more advanced, often subtle, and mastery levels of these manipulation techniques.

If we could read minds, we would know what to do or say at the right time. We would never have to worry about how others perceive you, and we would not have to waste so much time on people who did not deserve it. If we could read minds, the world would be "sucker" free. Such ability would save so much time and trouble!

Il tuo prontuario di parole e frasi ipnotiche per aiutarti a promuovere prodotti, servizi e idee. Questo audiobook raccoglie in un singolo prontuario parole e frasi dalla comprovata efficacia, che puoi usare come un tuo kit personale. Molti di questi strumenti prendono ispirazione dal lavoro di Elmer Wheeler, uno dei più grandi venditori al dettaglio di sempre. Usalo ogni volta che senti il bisogno di ispirazione: naviga in questi elenchi di frasi e parole a piacere, per espandere il tuo repertorio.

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

Persuasion: The Definitive Guide to Understanding Influence, Mind Control, and NLP is a comprehensive guide to unlocking the potential every person possesses to achieve any goal and overcome any obstacles in life.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.

Learn how to get true power of persuasion with this guide. Telling you exactly what to do, how to do it, and why you should do it, this guide gives you a series of ideas, strategies, and techniques that you can use immediately to get people on your side and easily get them to agree with you.

If you're not getting what you desire in life, perhaps it's time to practice some positive manipulation, mind control, and NLP. If you consider manipulation to be contrary, you'll find out differently when learning and applying our step-by-step guide to getting what you want. Reaching success doesn't have to be at the expense of others. Instead, you can get others to help you achieve success, and they can enjoy all the benefits of your success as well.

This audiobook is about developing winners - providing salespeople with the secrets sports professionals have used over the years to help them win in highly competitive environments. For example, most top golf pros are all virtually equal skill-wise - you couldn’t pass a sliver of paper between their ability, yet only one of them can win each week. Only one can triumph. So what is it that separates them - if not their skills? The answer to this question is as simple as it is profound; it’s all about how they think!

Would knowing what people are thinking help your business or career? Would it help to drive you towards success? For millions of entrepreneurs, business owners, marketers, and employees the world over, dealing with people and knowing exactly what they want is key. It is what makes people successful and helps them stand out from a crowd. Now imagine that you could know even more, just by reading their body language.