Marketing Psychology

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing is the world’s most untapped source for generating passive income. It’s sort of like earning a reward for sending a new customer to a company, without all the customer service nonsense. The beauty of affiliate marketing is that you don't have to invest the time and effort to create a product to sell.

The entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology.

True happiness is an "inside job". Look at a happy person's life and you don't see any magic or unicorns. There's nothing in them that isn't also in you. Though external realities can certainly play a role, happiness doesn't spring from what you have, what happens to you, the situation you are in, where you are, or anything else. Happiness doesn't have much to do with money, with achievement, or with possessions, because plenty of people have all three and are still not happy. In this guide, we'll approach happiness not as something you have, but something you actively do.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever

Do you struggle with addiction to social media and can't go a minute without scrolling on your phone? Are you controlled by the endless, irrelevant notifications on your smartphone? Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you! In this social media bundle, you're going to finally say good-bye to social media addiction and discover powerful social media marketing secrets that will help you grow your business and line your pockets and bank accounts with cash.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Ever get the feeling, when you hear about all the "classic" categories of submissive, that there must be one missing? You know which one we're talking about. The missing submissive is the one that is the wicked-smart, strong-willed, uber-competent, ultra-competitive, synergistic, switchy, crusader. She's no one's doormat, never a victim. She is a kick-ass submissive for the 21st century. Think: Xena, the Warrior Princess, kneeling at the feet of Hercules.

Dark psychology is used to describe a variety of techniques and tactics people use to control others, such as manipulation, mind control, and persuasion. Narcissists and sociopaths are incredibly subtle in their manipulative ways. They can persuade you to do something that will benefit them, and they prey on your weaknesses to get what they want.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know. We'll look at common-sense ways to gradually and safely lose weight that honor our instincts, not go against them.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

Would you like to instantly catch people’s thoughts, emotions, motivations, and intentions through mere observation? If yes, you’re in the right place! 10-Minute Social Psychology is a unique audiobook that takes a deeper look into social conflicts: What causes them, what keeps them alive, and most importantly - what you can do about them. The audiobook presents how social awareness is built, and takes you step-by-step through the various mindset shifts and action items.

This book will help you gain comprehensive insights into the world of manipulation, negative persuasion, and NLP. It will blow the lid off the clever and sneaky manipulation tactics people use to have their way over you. It will also help you recognize situations where you have been manipulated. In addition, you’ll also learn how to fight back against manipulation and be in control of certain situations.

Narcissistic personality disorder is surprisingly common, affecting up to six percent of the population. People with this disorder can seem charming and self-confident, but their excessive need for admiration from others masks deeper insecurity and self-loathing that drive them to manipulate and abuse the people who care about them.