Marketing Psychology

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

Why do managers usually fail when it comes to motivating employees, in particular salespeople? What should they do instead? In answering those questions, author Mike Crandall recommends many innovative strategies inspired by the work of David Sandler, creator of the Sandler Selling System. To get the most from your organization, you need to understand why people show up for work and tie that reason to your company's mission. Crandall's book is about motivating yourself, your team, and your company at optimum levels.

Every sale you make is a negotiation. If you’re not negotiating price, you’re negotiating with the customer on if they will … or will not … buy from you. This book is not about theory. These techniques have generated billions of dollars in sales. This book is also not about how to manipulate people into doing something they don’t want to do. It is not hardcore. It is a professional soft-sell, using human nature, psychology, and the power of the right words to move people where you want them to go.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

You don't necessarily need to know a person for a long period of time to get exactly what you want. In the book You Seem Like an Awesome Person, written by Mandi Koger, she explains how to understand human relation and what powers come with respect. She explains that through psychology, you too can close that sale, get that discount, get a contract signed, or maybe get that person at the bar to buy you a drink. You can make the same connection and build the same relationship with someone you've met for two minutes, as if you've know them for years!

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty. This fascinating book provides an explanation of how aesthetic appreciation occurs by a match of the structure of the brain and external forms. It also describes the brain mechanisms by which humans perceive beauty and how the logarithmic spiral form common in the universe is the same form inside the human brain. The listener will learn deep truths about how humans perceive beauty by sharing certain fundamental logarithmic spiral brain maps and logarithmic spiral forms external to the brain, such as Hurricanes, Galaxies and Snail Shells.

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing is the world’s most untapped source for generating passive income. It’s sort of like earning a reward for sending a new customer to a company, without all the customer service nonsense. The beauty of affiliate marketing is that you don't have to invest the time and effort to create a product to sell.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

True happiness is an "inside job". Look at a happy person's life and you don't see any magic or unicorns. There's nothing in them that isn't also in you. Though external realities can certainly play a role, happiness doesn't spring from what you have, what happens to you, the situation you are in, where you are, or anything else. Happiness doesn't have much to do with money, with achievement, or with possessions, because plenty of people have all three and are still not happy. In this guide, we'll approach happiness not as something you have, but something you actively do.

What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know. We'll look at common-sense ways to gradually and safely lose weight that honor our instincts, not go against them.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

If you're not getting what you desire in life, perhaps it's time to practice some positive manipulation, mind control, and NLP. If you consider manipulation to be contrary, you'll find out differently when learning and applying our step-by-step guide to getting what you want. Reaching success doesn't have to be at the expense of others. Instead, you can get others to help you achieve success, and they can enjoy all the benefits of your success as well.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.