Marketing Psychology

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

This audiobook is about developing winners - providing salespeople with the secrets sports professionals have used over the years to help them win in highly competitive environments. For example, most top golf pros are all virtually equal skill-wise - you couldn’t pass a sliver of paper between their ability, yet only one of them can win each week. Only one can triumph. So what is it that separates them - if not their skills? The answer to this question is as simple as it is profound; it’s all about how they think!

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

Cluttered, neurotic thoughts invade our mind more often than we realize, and we end up living our life in anxiety, triggered by thoughts that are unfounded and are easily avoidable. Mindset Makeover will highlight the main cognitive mistakes we make and how to change them for peace of mind. Stop reacting based on your old mind-set. Your mind-set becomes so internalized that it makes decisions without you being aware of it. But do you have more bad habits than good? This audiobook will help you discover how your mind-set is working against you.

Nicht jeder kann das von sich behaupten, denn dazu benötigt man ein hohes Maß an Selbstbewusstsein, was nicht jeder automatisch besitzt. Gott hat Dich so geschaffen, wie er es für richtig empfunden hat. Es liegt allein an Dir, herauszufinden, wie Du Dich selbst lieben kannst und was Du dafür tun kannst, Dein Selbstwertempfinden zu erhöhen. Wenn Du Dir dieses vor Augen hältst, kannst Du viel mehr erreichen, als Dir bewusst ist.

Narcissistic personality disorder is surprisingly common, affecting up to six percent of the population. People with this disorder can seem charming and self-confident, but their excessive need for admiration from others masks deeper insecurity and self-loathing that drive them to manipulate and abuse the people who care about them.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

You can’t afford to ignore Instagram. The social media platform is growing more every day, and is one of the platforms with the highest user engagement. If you have a business, product, or service, you absolutely need to be taking advantage of Instagram’s engaged user base of over 1 billion monthly active users. In this audiobook we will cover the top secret techniques to grow your account, go viral, and get targeted traffic. Get started converting followers into dollars today!

Si nos quedamos en la mera superficie, fijar el precio de venta de tus productos puede parecer una simple ecuación matemática: cubrir los gastos y obtener un beneficio. Sin embargo, la fijación de precios también puede servir como una poderosa herramienta de marketing en sí misma. El precio de un producto puede comunicar bastante a tus clientes y puede ser una herramienta para incitarlos a la acción. Un precio bien puesto puede generarte muchos beneficios, pero cometer errores a la hora de decidirlo también puede acarrearte grandes pérdidas.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works. If you want high-value clients, you need to build high-value, authentic relationships. The Big-Ticket Clients framework will give you the clarity and tools you need for that task.

Would knowing what people are thinking help your business or career? Would it help to drive you towards success? For millions of entrepreneurs, business owners, marketers, and employees the world over, dealing with people and knowing exactly what they want is key. It is what makes people successful and helps them stand out from a crowd. Now imagine that you could know even more, just by reading their body language.

Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?

The principles you will discover within this audiobook work. In every walk of life, if you don't think right you don't perform to the best of your ability - regardless of your knowledge and skill level. The sports arena has spent millions of dollars and decades of research getting to the bottom of this fact - now you and your team can benefit without reinventing the wheel.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers. You must motivate them to take action to buy your product or service, or else, you will simply not make sales.

Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.