Marketing Psychology

You don't necessarily need to know a person for a long period of time to get exactly what you want. In the book You Seem Like an Awesome Person, written by Mandi Koger, she explains how to understand human relation and what powers come with respect. She explains that through psychology, you too can close that sale, get that discount, get a contract signed, or maybe get that person at the bar to buy you a drink. You can make the same connection and build the same relationship with someone you've met for two minutes, as if you've know them for years!

To be a true master at sales, you create a magnetic pull toward you and your offer. You learn to control your mind in such a way that you are able to quickly connect with, adapt to, and influence those you seek to do business with. In this book, you learn how to set up any sales relationship in such a way that you are not really selling. You are simply creating a buying opportunity that the prospect chooses to act on. It is their choice to buy because you have done everything they needed you to do to make the decision feel right, easy, and logical.

The entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology.

This book will help you gain comprehensive insights into the world of manipulation, negative persuasion, and NLP. It will blow the lid off the clever and sneaky manipulation tactics people use to have their way over you. It will also help you recognize situations where you have been manipulated. In addition, you’ll also learn how to fight back against manipulation and be in control of certain situations.

Outsmart Your Brain challenges everyday wisdom with the help of psychology and economics, commonly known as behavioral economics. Here, you’ll find offers counter-intuitive answer to emotion-driven questions. This book is for those who don’t fear reality, have an inquisitive nature, enjoy challenges, like to know the real motivations of human nature, and like to outsmart their brains intentionally!

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty. This fascinating book provides an explanation of how aesthetic appreciation occurs by a match of the structure of the brain and external forms. It also describes the brain mechanisms by which humans perceive beauty and how the logarithmic spiral form common in the universe is the same form inside the human brain. The listener will learn deep truths about how humans perceive beauty by sharing certain fundamental logarithmic spiral brain maps and logarithmic spiral forms external to the brain, such as Hurricanes, Galaxies and Snail Shells.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing is the world’s most untapped source for generating passive income. It’s sort of like earning a reward for sending a new customer to a company, without all the customer service nonsense. The beauty of affiliate marketing is that you don't have to invest the time and effort to create a product to sell.

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

Regain focus. Select relevant information. Make quick and clear decisions. We are dealing with too many options, too much information, conflicting advice on general choices like what diet to choose, or who to choose as a mate. It’s hard to maintain focus and be confident in our decisions under such conditions. The Systems Thinker - Mental Models helps you make decisions based on your relevant thought patterns and true values. Finding the most relevant information to you, the best decision to you is a matter of exploring your thoughts and wants.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know. We'll look at common-sense ways to gradually and safely lose weight that honor our instincts, not go against them.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.