Marketing Writing

Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary people who became top-selling authors. Discover how James Redfield self-published The Celestine Prophecy and later sold the rights to Warner for $800,000, and how the authors of Chicken Soup for the Soul promoted their book to the top of The New York Times best seller list - stories that have forever changed the business of publishing.

Writing better copy is simple - it starts with listening to this audiobook. Writing Better Copy is a quick and easy listen that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another, and the most important principle of copywriting is the ease and speed with which this message is communicated.

In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency.

Are you still a struggling author who wants to sell more books? Perhaps you’re a brand-new self-published author and you’re wondering what to do now. You’ve worked very hard to become a published author. You deserve to have many book sales so that you can become a successful, best-selling author who enjoys the better things in life while helping others with your book. Would you like to know even more ways to sell more books? Of course, right?

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

There are many books about how to make money online. Discover how you can make money through affiliate marketing on a WordPress blog. Pick a topic, build a website, rank your pages, then make money by promoting products and services from other companies. It's great for beginners and for new Internet entrepreneurs on a budget.

Sales Pitch: Are you an aspiring or established author struggling with the business side of publishing? Look no further than The Business of Writing: A Comprehensive Guide for Authors. This essential guide provides in-depth information on the top ten items that every author needs to understand, from publishing contracts to managing finances.

When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves. Your book needs to be so interesting the reader devours it and then wants the next one. As moreish as the next Netflix series.

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

Want to create killer content for your startup? Then this is the audiobook for you. For startup founders who want to get the most from content marketing, this is a one-stop shop for polishing your writing skills, learning about digital marketing, and creating the killer content you need to kick-start your business. Each section gives you simple, easy-to-follow tips, with advice on writing: website content, blog posts, email campaigns, social media content, and content plans.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Classic Essays for College Students is an initiative to help students get acquainted with a few paradigms of academic papers written by other students that can give them some basic thinking tactics on how they can let their minds play with college subjects. Don't be intimidated by perfectionist attitudes! They constantly make it difficult for us to spread our ideas; being by nature creatures that have trouble dealing with fear, there is one thing that perfectionists always worry about in their state of mind: We are afraid of making mistakes.

Escribir nunca ha sido un trabajo fácil y menos ahora, cuando Internet cambia constantemente y es más difícil que nunca captar la atención de los lectores. Ahora más que nunca tienes que ser contundente, convincente y expresar más con menos palabras para llamar la atención. La gente se distrae fácilmente si no sabes cautivarla y mantenerla interesada. Quizás seas un experto en marketing en redes sociales y en posicionamiento en buscadores, pero nada de eso te va a servir de mucho si no usas adecuadamente las palabras para vender.

Writing and self-publishing a book to attract ideal customers (clients, patients, students, members) isn’t difficult. All you need is an experienced guide to show you exactly what to do! But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book.

Understanding the networking game can help build your author fan base and your book sales. But where and how do you start building your author network? I’ll answer this burning question for you by sharing what I’ve experienced and observed. Though all authors will benefit from the audiobook, self published authors who are responsible for their book's marketing will find it especially helpful.

Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades. However, in a time of ultra-short attention spans and time-strapped schedules, most people never finish reading a book they started. Specifically designed for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality.

A Guide to Self-Publishing Your Book in Multiple Formats is both a book and a course on this topic. This is the first in the series, and the next book will delve more into how to set up your book on different platforms. In later classes and books, we'll talk about how to market and promote your books.