Marketing Writing

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

Creating your own merchandise can bring in income and engage your audience as well as giving you the creative edge at literary events and festivals.

What can you do to get seen, heard, chosen—and chosen first? That online marketing challenge is the number one struggle for most online business owners.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action.

Learn the simple publishing University’s proven step-by-step system that will teach you how to write and self-publish a non-fiction book in three months or less that will explode your brand and give you instant credibility. Oprah Winfrey, Tony Robbins, and Robert Kiyosaki are just a few examples of multi-millionaire entrepreneurs that have used their books to propel their empires. With precise guidance Simple Publishing will teach you how to write and self-publish a book regardless of your how good your writing skills are or how busy your schedule is.

Whether you're an indie author or traditionally published, finding readers who will buy your book may be the hardest part of the process. But it doesn't have to be. Learn how to find your target audience, reach new readers when your book launches, and turn them into avid fans eager for your next release. Each chapter contains pro tips specific for both traditionally published authors and indie authors, and there's even a bonus section with tips to make marketing manageable.

PR Superstar is designed for everyone who wants to capture the power of press release writing swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision, and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales, and marketing.

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of - much less master - the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google Plus, YouTube, Pinterest, and more. Whether you're just starting to create an audience or looking to refine your online presence, this guide will equip you with the essential tools you'll need to succeed.

Escribir nunca ha sido un trabajo fácil y menos ahora, cuando Internet cambia constantemente y es más difícil que nunca captar la atención de los lectores. Ahora más que nunca tienes que ser contundente, convincente y expresar más con menos palabras para llamar la atención. La gente se distrae fácilmente si no sabes cautivarla y mantenerla interesada. Quizás seas un experto en marketing en redes sociales y en posicionamiento en buscadores, pero nada de eso te va a servir de mucho si no usas adecuadamente las palabras para vender.

Writing a book can move barriers, yet the concept of how to write a book seems overwhelming to most. There's a stigma surrounding the process that scares aspiring authors away from the project. But it isn't. Writing a book is possible. In fact, it's easier than it ever has been to write, publish, and promote your nonfiction book. Your Book on Your Terms will walk you through the process of writing a book, publishing your book, and promoting your book using the latest technology to maximize efficiency.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

От автора бестселлера Копирайтинг с нуля.Даниил Шардаков — опытный копирайтер и интернет-маркетолог, автор популярных курсов по написанию коммерческих текстов и статей.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

Whether you are a newly published or an experienced author, you will need to market your books. Sales depend solely on your ability to gain new readers. There are simple things that most writers forget or just don't do that will not cost them anything but time. We hope you will find this book helpful now and in the future. Enjoy your self-publishing journey, and we wish you much success!

Copywriting is dead. Learn how to write copy that sells, and stop wasting money on your ads.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

Was Copywriting so besonders macht? Das wichtigste Werkzeug des Werbetexters ist und bleibt die Sprache. Mit ihrem Facettenreichtum berührt, verärgert, erfreut, belustigt, motiviert, verletzt, inspiriert sie uns in jeglichen Bereichen und Lebenslagen. Auch im Alltag sind Wörter und Phrasen omnipräsent, begleiten uns durch jegliche Situationen und sind der unumgängliche Schlüssel zu Kommunikation sowie Interaktion eines jeden Menschen.

How would it feel to walk out of your corporate office for the final time? Or are you sick and tired of undifferentiated online business models that create no long-term value? Or are you tired of looking for a tech cofounder to get your start-up idea off the ground? You are in the right place. Internet MBA: How to Start a Software Business - Without Writing a Line of Code will walk you through a revolutionary, proven process for starting a software business, regardless of whether you have an awesome idea or a large bank account, and without you having to write code.

Nobody buys a book unless they're first attracted by the title and cover. If the title doesn't grab them it's game over. That's why book publicist Scott Lorenz of Westwind Book Marketing created a strategy for naming your book that'll get attention of potential buyers. Don't name your book until you've listened to Book Title Generator. Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book.