Mental Health Business

How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

Enjoy figuring out creative solutions to real-world problems that have led to important inventions, discoveries, and innovations throughout history! The problems in this audiobook are related to erudition in fundamental areas - nature, technology, business, science, how things work, or why things are made in a certain way. But, unlike in trivia or jeopardy, you most probably do not know the answer. Instead, logic, out-of-the-box thinking, or intuition leap should be added to your knowledge to puzzle out the correct solution.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

If you want to gain a clear understanding of yourself, your feelings, and the people around you through journaling, then this is the book you need. All you need is 10 minutes a day with this journal to change your life.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Drawn from the wisdom and insights of the world's top doctors, therapists, and experts, Trauma will show you that no matter what you have endured, how long you have carried it, or how deeply embedded it is, you can be free from pain and suffering. Your road to recovery and whole-body healing is before you, and with it the richer and more profound connections that you seek with yourself and your loved ones.

How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer? In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them according to the nature of the task at hand.

Into every life, some rain must fall. Nobody is fine all the time, and if you’re feeling down or struggling with serious problems, you’re not alone. This clear and comforting guide is here to help you understand the mental health issues that can affect us all, and to help you look after your mind, body and soul. Touching on a range of topics, including anxiety, depression, loneliness, stress and self-esteem, this is a book for anyone and everyone who needs good advice, fresh ideas and kind words.

How to read the room and understand the people and the situation instantly. Social awareness is not a given these days. But if you have it, it will seem like you have a superpower because of how perceptive you'll be. But the secret is that it's not hard. Get inside people's heads with a simple conversation or observation.

This is a guide to anxiety: why we feel it, how we experience it when it strikes, and what we can do when we come under its influence. Across a series of essays that look at the subject from a number of angles, the tone is helpful, compassionate, and in the best sense, practical.

Exercise, eating right, getting enough sleep.... These are essential to a healthy and happy life. Why is it that so many fail to do the things that improve their health, happiness, and overall satisfaction when they know what to do? Why have you seemingly failed? The answer is not that you haven't tried. Millions of people pledge to work out more, eat healthily, and focus on the things they enjoy every year.

O que Mozart, Leonardo da Vinci e Charles Darwin fizeram em comum para alcançar a excelência? Ao estudar várias personalidades fascinantes e bem-sucedidas, Robert Greene notou que todas seguiram um padrão similar e concluiu que a maestria pode ser conquistada por qualquer pessoa.

Over 30 different examples of situations and ideas to show you how you can change your approach and change your life. Looking to nail an interview? Want to make a better first impression on a date? Trying to make your money go further? Bet you never thought being a bit more psychopath could be the answer. Time to grab that bulls**t by the horns! Dr. Kevin Dutton studies psychopaths, and his latest subject is SAS hero Andy McNab. Andy’s a bit different; he’s a good psychopath.

Do you feel like you're not living up to your potential, and that your thoughts are holding you back from achieving your goals? You're not alone. Millions of people struggle with negative thought patterns and self-sabotaging behaviors that prevent them from reaching their full potential. The pain of being stuck is real—it's the feeling of disappointment, frustration, and regret that comes from not living the life you truly want. But what if you could break free from these patterns and unlock the door to lasting success? This book shows you how to do just that.

This book was born out of the wake-up call I received from God in 2016. He said to me, "Emmanuel, you are not disciplined enough for where I am taking you to." Before then, I didn't see myself as an undisciplined person. Even though I understood God was not saying I lacked discipline, this assessment set me on an exploratory journey to find out what discipline really means and how I can enhance my discipline.

From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet the why and how of this profoundly beneficial emotion is only just beginning to be scientifically examined. This inspiring book from thought leader Monica Parker explores the power of wonder to transform the way we learn, develop new ideas, drive social change, and ultimately become better humans.